Key takeaways:
1. BeReal: Unlike Instagram, TikTok, and Facebook, where users can edit their content and spend countless hours scrolling, BeReal has a unique approach with one simple rule: be real!
2. Platform Functionality: BeReal sends a randomly timed notification each day to users, giving them 2 minutes to take simultaneous photos using their front and back phone cameras.
3. User Experience: Regardless of what users are doing—whether out for dinner, on the couch, or on a coffee run—they take the moment to 'be real' and share their activity with friends. Although users can share their photo late or retake it, the app keeps this information transparent to their friends, maintaining accountability.
4. Purpose and Growth: BeReal focuses on showing friends who users truly are, removing influencers, ads, and brands. It aims to foster genuine connections by letting people share their real daily lives. The app has grown by 1.2 million users in the last year alone, indicating its rising popularity.
Forget what you know about filters and followers… the latest viral app has finally arrived – and it’s like nothing we’ve seen before.
BeReal
Unlike Instagram, Tik Tok and Facebook – where we can edit our content and spend countless hours scrolling – on BeReal there’s just one rule: be real!
The platform works by sending the same randomly timed notification each day to users, whether it be at 7am or 11pm. In that moment, BeReal gives users 2 minutes to take simultaneous photos using their front and back phone cameras.
No matter if you are out for dinner, on the couch or on a coffee run – you take the moment to ‘be real’ and share what you’re doing with friends.
Although you can share your photo late or re-take the photo if you please, the app keeps you accountable, making this information transparent to your friends.
As the company states, “BeReal is your chance to show your friends who you really are, for once.”
Removing influencers, ads and brands, it’s simply a unique app created with the sole purpose of keeping up with friends and discovering who they really are in their daily life.
Having grown by 1.2 million users in the last year alone, we are keeping our eyes peeled to see what’s next for BeReal!
Read about which social media platform is right for your business in our recent blog post.
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