A full-service social media agency in Melbourne

From our Port Melbourne studio, we help brands grow through social media strategy, account management, content creation, community engagement and paid campaigns.

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Social Media Marketing Built in Melbourne

Born Social was founded in Melbourne in 2017. From our Port Melbourne studio, we help brands connect social media strategy, account management, content creation, community engagement and paid campaigns within one team.
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We work with businesses across hospitality, fashion and retail, beauty and wellness, consumer goods and a growing range of other industries. Our Melbourne team takes the time to understand each brand, audience and commercial objective before recommending a strategy.

No two businesses need exactly the same approach. Some clients require complete social media management, while others need campaign content, paid advertising, influencer partnerships or strategic support for their internal team.
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Our work is planned and produced in-house, helping maintain consistency between the strategy, creative direction and day-to-day delivery. The result is social media marketing shaped around your brand rather than a standard package applied to every client.

View Our Social Media Services

Why Choose Our Melbourne Social Media Agency?

Choosing a social media agency is not only about finding someone to publish content. You need a team that understands your brand, connects strategy with creative delivery and communicates clearly throughout the relationship.

Established in Melbourne

Born Social was founded in Melbourne in 2017. Our local team understands the city’s fast-moving business and creative environment while supporting brands with local, national and international audiences.

Strategy and Creative Under One Roof

Our strategists, account managers, content creators, designers and advertising specialists work together. This helps keep your messaging, visual direction and campaign activity consistent.

In-House Content Production

Our Port Melbourne studio supports photography, video and social content production. We can also produce content on location when the campaign or brand requires it.

A Team That Understands Your Brand

Clients are matched with people who understand their industry, audience and objectives. Your account team becomes familiar with your business rather than treating every brief as a separate task.

Organic and Paid Social Working Together

Organic content builds recognition, engagement and customer relationships. Paid campaigns can extend the reach of important content and support more commercial objectives. Keeping these activities connected creates a more consistent experience across your social channels.

Clear Reporting and Ongoing Improvement

We report on the metrics connected to your objectives and explain what the results mean. These insights help us refine the content, campaigns and channel priorities over time.

Our Social Media Services in Melbourne

Our Melbourne team provides social media strategy, management, content and advertising services tailored to your brand, audience and business objectives. Choose individual services or combine them into a complete social media marketing package.

Social Media Strategy

Build a clear plan around your audience, objectives, platforms and available resources. We develop strategies covering channel selection, content themes, campaign priorities and performance measurement. View our social strategy services.

Social Media Management

Keep your social channels active, consistent and aligned with your wider marketing objectives. Our team can manage planning, copywriting, publishing, approvals and ongoing optimisation. View our social media management services.

Social Content Creation

Create platform-ready photography, video, Reels, TikToks and graphic assets from our Port Melbourne studio or on location. Every asset is planned around the channel, audience and intended placement. View our content creation services.

Paid Social Advertising

Reach relevant audiences through paid campaigns across Meta, TikTok, LinkedIn and other suitable platforms. We manage strategy, targeting, creative testing, budgets and ongoing campaign optimisation.

Platform Setup and Optimisation

Establish or improve your business profiles with accurate information, clear branding and an effective account structure. We can also review existing accounts to identify gaps and opportunities.

UGC and Influencer Campaigns

Work with creators who fit your audience, brand and campaign objectives. Our team can manage sourcing, outreach, briefing, approvals, usage rights and campaign reporting. View our UGC and influencer management services.

Community Management and Social Listening

Maintain active conversations with your audience through agreed comment and message management. Social listening also helps identify customer feedback, common questions and emerging conversations around your brand.

Analytics and Reporting

Understand how your content and campaigns are performing. We report on the metrics connected to your objectives and use those insights to refine future activity.

How Our Social Media Process Works

Our approach is tailored to each client, but every partnership begins with understanding your brand, audience and objectives.
Discuss Your Social Media Goals

Discovery and Audit

We discuss your business, existing social media activity, audience, competitors and commercial priorities. Where appropriate, we also review your current accounts, content and campaign performance.

Strategy and Planning

We recommend the platforms, services and content priorities most relevant to your goals. This stage establishes the strategy, deliverables, responsibilities and measures of success.

Content and Campaign Production

Our team develops the required copy, photography, video, graphics and campaign assets. Content can be produced from our Port Melbourne studio, at your location or through a combination of both.

Management and Optimisation

Once approved, we publish content, manage agreed community activity and monitor campaign performance. Reporting and ongoing insights are used to refine the approach over time.

Our Melbourne Clients

Our Melbourne team works with brands across social media management, content creation, creator campaigns and paid advertising. Explore selected projects showing how strategy and creative execution come together.

What people are saying about us

Frequently Asked Qs

Learn more about working with our Melbourne social media team, the services available and how we tailor each engagement.

What services does your Melbourne social media agency provide?

How much does social media management cost in Melbourne?

Can you create photography and video content in Melbourne?

Can you manage both organic social media and paid campaigns?

Which social media platforms do you manage?

Do you only work with businesses based in Melbourne?

Which industries does Born Social work with?

How do we start working with Born Social?

Ready to grow your brand on social media?

Tell us about your brand, current social media activity and business objectives. Our Melbourne team will recommend a tailored combination of strategy, management, content and paid campaign support.

Request a Tailored Social Media Plan