Now You're Clean
Fashion & Retail
Dog Grooming
CLIENT
Now You're Clean
SUMMARY
In building Now You’re Clean, journey as a pioneering dog groomer with innovative self-washing stations, Born Social strategically leveraged their distinctiveness in the pet market. Through a fusion of light hearted dog moments and poignant storytelling, Born Social crafted captivating content to elevate engagement on Instagram and TikTok. The goal was to differentiate Now You’re Clean from traditional pet brands and establish it as a one stop shop for convenient and quality grooming services.
Brief
Born Social aimed to carve out a unique opportunity in the competitive pet market by targeting pet parents of all ages and genders. To achieve this, we leveraged the credibility and reach of influencers within the pet community to authentically connect with potential customers. Our approach involved a mix of informative and humorous content, all while maintaining a clean and vibrant aesthetic that resonated with our audience.
RESULTS
Over the initial six months, our efforts led to significant results. There was a 215% increase in saves for our educational Instagram content. Additionally, our TikTok videos garnered 15.1k views. By showcasing Now You’re Clean’s unique offering through heartfelt content, and highlighting the convenience of these services, we were able to enhance the customer connection with the service and increase engagement across various platforms.
Client Testimonial
"Born Social have been an incredible asset to our team. They helped us set a creative direction for our brand that exactly reflected our vision for it. The content they create is strategically thought-through, creative and the highest quality. To top it off they are a team of consummate professionals that are super friendly and easy to work with. 10/10 - could not recommend more highly based on the impact they have made in our business!"
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