Moss Furniture

Fashion & Retail

Eco-friendly furniture

CLIENT

Moss Furniture

SUMMARY

Moss Furniture required a beautifully designed and developed e-commerce website to effectively showcase and sell their premium, eco-friendly furniture. The website required effective search engine optimisation (SEO) to increase visibility and captivating copywriting to highlight their brand values—sustainability, innovation, and self-expression—while engaging customers with their unique story. High-quality photos and videos were essential for bringing their designs to life online, serving as the foundation for their digital marketing efforts across the website, social media platforms, and advertising campaigns. These visual assets will inspire potential buyers, demonstrating both the craftsmanship and personality of Moss Furniture’s collections. The main goals for Moss Furniture’s e-commerce website and digital marketing efforts were to drive sales, increase visibility and recognition, educate customers, build a loyal customer base, showcase unique products through high quality imagery and video, and attract individual buyers as well as designers, stylists and industry professionals.

Brief

An initial SEO audit and strategy was crucial to ensure Moss Furniture’s website is optimised for search engines from the start. This included analyzing relevant keywords, improving site structure, and crafting SEO-friendly copywriting to boost organic traffic. The content strategy included a blog post plan, focusing on topics such as sustainable design, eco-friendly materials, and interior styling tips to engage and educate their audience. Additionally, two photoshoots were conducted at two home locations over two days, capturing high-quality imagery and video. These assets were used to visually showcase Moss Furniture’s products across the website, social media, and digital marketing campaigns, reinforcing the brand’s premium, sustainable positioning.