Welcome to the social media journey of 2024! As we embark on another year filled with digital connections, trending hashtags, and viral moments, it's essential to stay ahead in the ever-evolving landscape of social media. What better way to start the year, than with a 2024 social media marketing calendar! To help you plan your content strategy and engage with your audience effectively, we've curated a list of key dates for your social media calendar in 2024.
From global celebrations to niche observances, these dates offer unique opportunities to craft compelling content that resonates with your audience. So, buckle up and get ready to navigate the exciting world of social media with our carefully curated calendar – your roadmap to fostering meaningful connections and sparking conversations throughout the year.
January
Financial Wellness Month
1st - New Year's Day (public holiday)
1st - National Hangover Day
4th - National Trivia Day #NationalTriviaDay
4th - World Braille Day
5th - National Bird Day
7th - Golden Globe Awards
8th - National Bubble Bath Day
8th - National Gluten-Free Day
9th - National Law Enforcement Appreciation Day
10th - National Houseplant Appreciation Day
11th - National Human Trafficking Awareness Day
14th - National Dress Up Your Pet Day
15th - Martin Luther King Jr. Day (US)
15th - National Bagel Day
15th - National Hat Day
15th - Blue Monday
17th - Ditch Your Resolution Day
18th - National Gourmet Coffee Day
18th - Get to Know Your Customers Day (quarterly)
19th - National Popcorn Day
21st - National Hugging Day
22nd - Community Manager Appreciation Day (US)
22nd - National Hot Sauce Day
23rd - National Pie Day
24th - International Education Day
24th - National Compliment Day
24th - National Peanut Butter Day
25th - Opposite Day
26th - Australia Day public holiday (AU)
26th - National Have Fun at Work Day (US)
28th - National Data Privacy Day
29th - National Puzzle Day
30th - School Term Starts (AU)
30th - National Croissant Day
31st - National Hot Chocolate Day
February
Black History Month (US)
2nd - Groundhog Day (US)
4th - World Cancer Day
6th - Safer Internet Day
9th - National Pizza Day
11th - International Day of Women and Girls in Science
10th - Chinese New Year - Year of the Dragon
13th - Shrove Tuesday
13th - Galentine’s Day
14th - Valentine's Day
14th - Ash Wednesday
15th - Singles Awareness Day
16th - Sydney Mardi Gras - 16/02-03/03 (AU)
17th - Random Acts Of Kindness Day
19th - Family Day (US)
20th - National Love Your Pet Day
23rd - National Skip the Straw Day
March
Women’s History Month
Endometriosis Awareness Month
1st - National Day of Unplugging
1st - Zero Discrimination Day
1st - Employee Appreciation Day
3rd - World Wildlife Day
8th - International Women’s Day
11th - Labour Day (AU)
14th - AFL First Round (AU)
14th - Popcorn Lovers Day
14th - Pi Day
15th - World Sleep Day
17th - St. Patrick's Day
18th - Global Recycling Day
20th - International Day of Happiness
21st - Australian Grand Prix - 4 days (AU)
21st - Afterpay Day Thur-Sun (AU)
22nd - World Water Day
23rd - Earth Hour
23rd - National Puppy Day
26th - Purple Day
27th - Melbourne Comedy Festival starts (AU)
28th - School Term 1 ends (AU)
29th - Good Friday
29th National Mum and Pop Business Owners Day
30th - Easter Saturday
31st - Easter Sunday
31st - International Transgender Day of Visibility
April
National Stress Awareness Month
Move More Month
Celebrate Diversity Month
National Poetry Month (US)
1st - Easter Monday
1st - April Fool’s Day
1st - International Have Fun at Work Day
2nd - World Autism Awareness Day
3rd - Find a Rainbow Day
5th - Walk to Work Day
6th - National Carbonara Day
7th - World Health Day
7th - Daylight Savings ends (AU)
7th - National Beer Day (US)
10th - National Siblings’ Day
11th - National Pet Day
15th - School Term 2 starts (AU)
15th - Tax Day (US)
18th - Get to Know Your Customers Day (quarterly)
20th - 420 (US)
21st - Melbourne Comedy Festival ends (AU)
22nd - Earth Day
23rd - World Book Day
25th - ANZAC Day (AU)
28th - Pay it Forward Day
28th - National Superhero Day
29th - International Dance Day
30th - National Adopt a Shelter Pet Day
May
Skin Cancer Awareness Month
Asian Heritage Month (US)
National Teen Self-Esteem Month (US)
National Clean Air Month (US)
Mental Health Awareness Month (US)
1st - International Workers' Day
4th - Star Wars Day
6th - Teacher Appreciation Week - Mon-Fri (US)
7th - World Cosmopolitan Day
7th - World Asthma Day
8th - International Receptionist Day
12th - Mother’s Day (AU)
12th - International Nurses Day
13th - Australian Fashion Week - Mon-Fri (AU)
13th - World Cocktail Day
15th - World Climate Day
16th - Love a Tree Day
17th - International Day Against Homophobia, Transphobia, and Biphobia
18th - International Museum Day
20th - National Volunteer Week
23rd - Australia's Biggest Morning Tea (AU)
27th - National Reconciliation Week - Mon-Mon
28th - National Hamburger Day (US)
June
LGBTQ Pride Month
Men’s Health Month
End of Financial Year Sales (AU)
1st - International Parents' Day
3rd - Leave the Office Early Day
3rd - World Bicycle Day
4th - National Cheese Day
5th - Global Running Day
6th - Higher Education Day
7th - National Donut Day
8th - National Best Friends Day
8th - World Oceans Day
8th - World Gin Day
10th - King's Birthday (AU)
14th - World Blood Donor Day
15th - Nature Photography Day
19th - World Martini Day
19th - Juneteenth (US)
20th - World Refugee Day
21st - National Take Your Dog to Work Day
21st - World Music Day
21st - National Selfie Day
27th - National Sunglasses Day
28th - School Term 2 ends (AU)
30th - Social Media Day
July
Dry July
Plastic Free July
Christmas in July
1st - International Joke Day
1st - Canada Day (US)
2nd - World UFO Day
3rd - International Plastic Bag Free Day
4th - Independence Day (US)
5th - National Bikini Day
6th - International Kissing Day
6th - National Fried Chicken Day
7th - Naidoc Week - Sun-Sun (AU)
7th - World Chocolate Day
7th - Global Forgiveness Day
10th - National Diabetes Week
12th - National French Fry Day
13th - Social Media Giving Day
14th - Bastille Day (France)
15th - National Give Something Away Day
15th - School Term 3 starts (AU)
15th - National Clean Beauty Day (US)
16th - World Snake Day
17th - World Emoji Day
17th - National Tattoo Day
18th - Get to Know Your Customers Day (quarterly)
18th - Nelson Mandela Day (US)
18th - World Listening Day
20th - Moon Day
21st - National Ice Cream Day
21st - National Junk Food Day
21st - National Pyjama Day
24th - National Cousins Day
24th - National Tequila Day
26th - National Talk in an Elevator Day
29th - International Tiger Day
30th - International Friendship Day
August
Black Business Month
1st - Respect for Parents Day
2nd - National Colouring Book Day
2nd - International Beer Day
5th - Work Like A Dog Day
8th - International Cat Day
8th - National CBD Day
9th - National Book Lovers Day
10th - National Lazy Day
11th - Red Nose Day (AU)
11th - National Sons & Daughters Day
12th - International Youth Day
12th - World Elephant Day
13th - International Lefthanders Day
14th - National Financial Awareness Day
15th - National Relaxation Day
15th - Afterpay Day Thur-Sun (AU)
16th - National Tell A Joke Day
17th - Book Week Sat-Fri (AU)
17th - National Nonprofit Day (US)
19th - World Photography Day
19th - World Humanitarian Day
20th - National Lemonade Day
21st - Senior Citizens Day
22nd - National Burger Day
26th - Women's Equality Day
26th - International Dog Day
28th - Red Wine Day
September
World Alzheimer’s Month
1st - Father’s Day (AU)
2nd - World Coconut Day
2nd - World Habitat Day
5th - International Day of Charity
6th - Read a Book Day
6th - World Smile Day
8th - International Literacy Day
11th - National Day of Service and Remembrance (US)
12th - R U OK? Day
12th - National Video Games Day
12th - National Grandparents Day
13th - Stand Up to to Cancer Day
15th - National Hispanic Heritage Month - ends Oct 15th (US)
16th - Negroni Week - Mon-Fri
16th - National Dance Day
18th - International Equal Pay Day
19th - Talk like a Pirate Day
20th - School Term 3 ends (AU)
21st - World Alzheimer’s Day
21st - International Day of Peace
21st - Miniature Golf Day
22nd - World Car Free Day
25th - National Women's Health & Fitness Day
26th - National Pancake Day
27th - World Tourism Day
27th - AFL Grand Final public holiday (AU)
28th - AFL Grand Final (AU)
28th - National Good Neighbour Day
30th - International Podcast Day
October
Black History Month (UK)
Domestic Violence Awareness Month
Global Diversity Awareness Month
National Bullying Prevention Awareness Month
National Cyber Security Awareness Month
1st - International Coffee Day
1st - World Vegetarian Day
2nd - International Day of Non-violence
3rd - National Techies Day
4th - National Taco Day
4th - World Animal Day
5th - World Teachers’ Day
5th - National Do Something Nice Day
7th - School Term 4 starts (AU)
10th - World Mental Health Day
10th - World Sight Day
11th - National Coming Out Day
11th - International Day of the Girl
14th - Thanksgiving (Canada)
14th - Indigenous Peoples’ Day (US)
14th - National Dessert Day
15th - Global Handwashing Day
16th - World Food Day
16th - National Boss's Day
17th - International Day for the Eradication of Poverty
18th - Get to Know Your Customers Day (quarterly)
18th - National Ride to Work Day
20th - World Statistics Day
21st - Reptile Awareness Day
24th - United Nations Day
25th - Greasy Foods Day
25th - World Pasta Day
27th - Grandparents' Day
30th - Checklist Day
30th - National Publicist Day
31st - Halloween
November
Movember
1st - World Vegan Day
2nd - Day of the Dead (Mexican Festival)
3rd - Sandwich Day
5th - Melbourne Cup public holiday (AU)
6th - National Nachos Day
8th - National STEM Day
8th - Cappuccino Day
11th - Remembrance Day (AU)
13th - Social Media Kindness Day
13th - World Kindness Day
14th - World Diabetes Day
19th - National Entrepreneur's Day
20th - Transgender Day of Remembrance
20th - National Pajama Day
26th - National Cake Day
28th - Thanksgiving (US)
29th - Black Friday
30th - Shop Small / Small Business Saturday
Cyber Monday: Monday following Thanksgiving Day (US)
Giving Tuesday: Tuesday following Thanksgiving Day (US)
December
1st - World AIDS Day
2nd - Cyber Monday
3rd - International Day of Persons with Disabilities
4th - International Cookie Day
4th - International Cheetah Day
5th - World Volunteer Day
6th - Saint Nicholas Day
9th - International Anti-Corruption Day
9th - Christmas Card Day
9th - World Techno Day
10th - Human Rights Day
10th - International Animal Rights Day
10th - World Football Day
11th - International Mountain Day
12th - Christmas Jumper Day
16th - World Digital Marketing Day
20th - School Term 4 ends (AU)
20th - International Human Solidarity Day
20th - National Sangria Day
21st - World Television Day
24th - Christmas Eve
24th - Eggnog Day
25th - Christmas Day
26th - Boxing Day
31st - New Year's Eve
31st - Champagne Day
Conclusion
As we wrap up our exploration of the social media calendar for 2024, remember that successful digital engagement goes beyond just scheduling posts. It's about creating authentic connections, adapting to emerging trends, and staying agile in the dynamic online realm. Want to travel back in time for a moment? Take a look at the dates we leveraged last year in our 2023 social media calendar.
We have now just published the 2025 social media calendar follow the link to check it out.
Whether you're celebrating global events or tapping into niche conversations, use these dates as a starting point to infuse creativity and relevance into your content. Keep experimenting, stay in tune with your audience, and let the social media landscape be a canvas for your brand's unique voice.
We know from experience that keeping up with this can be a bit overwhelming. If you’d like someone else to do the thinking, planning, creating and scheduling for you, check out our social media management packages.
Cheers to a year filled with meaningful interactions and memorable digital moments!