OUR SERVICES

A paid media agency that makes every dollar work harder

Strategy, creative and active campaign management across Meta, TikTok and Google. Built around your audience, objectives and advertising budget.

Plan your Paid Media Campaign

Born Social is a paid media agency planning, building and managing campaigns across Meta, TikTok and Google. Our paid advertising services combine strategy, audience targeting, creative production, tracking and ongoing optimisation within one coordinated approach.
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We work with brands at different stages of paid media. You may be launching your first campaign, improving underperforming accounts or scaling activity that is already producing results. We review your current position and recommend the platforms, campaign structure and investment level that fit your objectives.
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As a creative-led performance marketing agency, we look beyond targeting and budget allocation. We consider the complete campaign, including the message, creative, customer journey and data needed to make informed decisions.
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Advertising budgets need active management. We monitor performance, test new approaches and refine campaigns based on what the data shows.

Our Paid Advertising Services

From campaign planning and creative production to daily optimisation and reporting, our paid media services cover the work required to launch, manage and improve advertising across Meta, TikTok and Google.

Paid Media Strategy

Before the advertising budget is allocated, we establish the campaign strategy. We define your objectives, priority platforms, target audiences, funnel stages, budget allocation and creative requirements. This gives every campaign a clear structure and establishes how performance will be measured.

Audience Targeting and Segmentation

Effective targeting begins with understanding who the campaign needs to reach. We use audience research, customer data and platform insights to develop prospecting, remarketing and customer segments. This helps your advertising reach people with greater relevance to the offer and campaign objective.

Advertising Creative and Production

Successful campaigns need creative built for paid placements. Our team can develop concepts, copy, static graphics, video, carousel ads and UGC-style content. Each asset is shaped around the platform, audience, campaign objective and stage of the customer journey.

Tracking and Conversion Measurement

Reliable campaign decisions depend on accurate data. We review or configure relevant pixels, conversion events, analytics and tracking before campaigns launch. This helps us understand what activity is generating meaningful actions and where optimisation is required.

Campaign Management and Optimisation

Paid campaigns need ongoing attention after launch. We monitor performance, test audiences and creative, adjust bids and budgets, and allocate investment towards the strongest opportunities. Decisions are based on campaign data, business objectives and the amount of information available.

Paid Media Reporting and Insights

You receive clear reporting that explains campaign performance, key findings and recommended next steps. We provide context around the numbers so you can understand where your budget was invested, what the campaigns generated and how the strategy will be refined.

Organic and Paid Social Working Together

Paid social performs more effectively when the brand’s wider presence supports the campaign. We consider how your organic content, profile, landing pages and brand messaging affect the customer journey. Where required, our paid social agency can coordinate with Born Social’s social media management and content teams to create a more consistent experience.

Onboarding

We get into the details of your business before a single campaign is built. Your goals, your audience, your previous ad history, what's worked and what hasn't. This is where we gain access to your ad accounts, pixels and analytics so we're working with real data from day one. Our technical specialists will ensure tracking is configured correctly before anything goes live.

Strategy & Planning

We build a paid media strategy tailored to your objectives and audiences. Platform priorities, campaign structure, funnel stages, personas, budget allocation and creative briefs that set the direction for everything that follows.

Creative Production

Ad creative is briefed, produced and reviewed before any campaign goes live. Static, video, UGC-style or a mix. Every asset is built for the platform and the audience it's targeting. And yes, you’ll have the final sign-off on what goes live.

Campaign Build & Launch

Campaigns are set up with the right structure, targeting and tracking in place. We QA everything before launch so there are no wasted impressions from day one.

Optimisation & Management

Once live, we're in the accounts regularly. Monitoring performance, testing new creative, adjusting audiences and reallocating budget toward what's working. Active management, not passive oversight.

Reporting & Review

Monthly reporting (or more regular, on request) with clear takeaways and a forward plan. We sit down regularly to review what the data is telling us, refine the strategy and make sure the next month is better than the last.

Frequently Asked Qs

Find answers about our paid advertising services, campaign costs, platforms, creative production, ad spend and performance measurement.

What do paid advertising services include?

How much does paid advertising management cost?

Which advertising platforms do you manage?

Does Born Social provide Google Ads and PPC management?

Do I need a minimum advertising budget?

Do you create the advertising content?

How long does paid advertising take to produce results?

Do you manage paid advertising for large or enterprise brands?

How do you measure paid advertising performance?

Can paid advertising work alongside organic social media?

What makes Born Social different from other paid media agencies?

Getting the most out of your ad spend?

From strategy and creative to campaign management and reporting, we handle every part of paid advertising so your budget is always working as hard as it should. Let's start with a conversation.

Get in touch