Strategy, creative and active campaign management across Meta, TikTok and Google. Built around your audience, objectives and advertising budget.
Plan your Paid Media Campaign
Born Social is a paid media agency planning, building and managing campaigns across Meta, TikTok and Google. Our paid advertising services combine strategy, audience targeting, creative production, tracking and ongoing optimisation within one coordinated approach.
We work with brands at different stages of paid media. You may be launching your first campaign, improving underperforming accounts or scaling activity that is already producing results. We review your current position and recommend the platforms, campaign structure and investment level that fit your objectives.
As a creative-led performance marketing agency, we look beyond targeting and budget allocation. We consider the complete campaign, including the message, creative, customer journey and data needed to make informed decisions.
Advertising budgets need active management. We monitor performance, test new approaches and refine campaigns based on what the data shows.
From campaign planning and creative production to daily optimisation and reporting, our paid media services cover the work required to launch, manage and improve advertising across Meta, TikTok and Google.
Find answers about our paid advertising services, campaign costs, platforms, creative production, ad spend and performance measurement.
Our paid advertising services can include campaign strategy, platform selection, audience targeting, account setup, creative production, tracking, campaign management, optimisation and reporting. Your proposal will confirm the platforms, deliverables and level of support included in your paid media package.
Management fees depend on your advertising budget, number of platforms, campaign complexity, tracking requirements and whether creative production is included. Once we understand your objectives and current accounts, we provide a tailored scope with clear management fees and recommended ad spend.
We manage paid campaigns across Meta, including Facebook and Instagram, as well as TikTok and Google. We recommend platforms based on your audience, objectives, available creative and budget rather than expecting your brand to advertise everywhere.
Yes. Our paid media services can include Google Ads strategy, campaign setup, audience targeting, conversion tracking, optimisation and reporting. We can manage Google Ads alongside paid social campaigns or as a focused part of your wider advertising strategy.
The appropriate budget depends on your platform, audience, campaign objective and expected cost of generating a meaningful result. We recommend a budget that gives the campaign enough reach and data to be evaluated effectively. We will explain what is realistic before the scope and spend are agreed.
Yes. Born Social can develop campaign concepts, copy, static graphics, video, carousel ads and UGC-style content. We can also work with assets your team already has or combine existing material with new creative. The production requirements will be defined in your proposal.
There is no universal timeline. Results depend on your offer, audience, budget, platform, creative, customer journey and available conversion data. New campaigns often need an initial learning and testing period before reliable conclusions can be drawn. We establish realistic expectations and optimisation priorities during campaign planning.
Yes. We work with established and enterprise brands on retained paid media management, including high-volume campaigns across multiple platforms and markets.
We select the most relevant performance measures based on your campaign objectives. These may include return on ad spend, cost per acquisition, conversion volume, conversion rate, click-through rate, cost per click, reach or qualified leads. Reporting explains the results and the actions we recommend next.
Yes. Paid and organic social media can support different stages of the customer journey. Organic content can build familiarity and credibility, while paid campaigns can extend reach and target specific actions. Born Social can coordinate paid media with social media management and content production when these services are included.
Born Social combines paid media strategy and campaign management with in-house creative, content production and social media expertise.This keeps the campaign strategy, advertising creative and wider brand presence connected. Our team considers what the audience sees before, during and after clicking an ad rather than managing the advertising account in isolation. View our portfolio.