SOCIAL MEDIA MANAGEMENT

Instagram management services that stop the scroll

Strategy, content, Reels, publishing, community engagement and reporting, managed by a creative social team that understands what performs on Instagram.

Get your Instagram Management proposal

Instagram management built around your brandInstagram gives people a place to discover your brand, explore your products and decide whether they want to follow, visit or buy. Building that presence requires more than an attractive feed.

Born Social provides tailored Instagram management services covering strategy, content planning, Reels, publishing, community engagement and reporting. We connect the creative and day-to-day work so your account stays consistent and purposeful.

Every Instagram management service is shaped around your audience, brand voice and business goals. We work with established brands and growing businesses that need additional expertise, creative support or complete account management.

Our in-house team can also produce photography, video and graphic content when these services are included in your agreed package.

Our Instagram Management services

From strategy and content planning to publishing, community engagement and reporting, our Instagram management services cover the work required to build a consistent and purposeful presence.

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Instagram Strategy

We create an Instagram strategy shaped around your audience, brand and business goals. This establishes your content pillars, creative direction, posting frequency, formats and measurement priorities. It ensures every piece of content supports a clear purpose.

Instagram Content Planning

We develop a structured content calendar covering your planned posts, Stories and Reels. This keeps your account consistent while giving your team visibility over what is being created and when it will be published.

Instagram Content Creation

Our creative team can produce platform-specific photography, video, graphics and copy for Instagram. Each asset is developed around your brand and intended placement. This can include feed posts, carousels, Stories and short-form video. View our content creation services.

Reels and Short-Form Video

Reels are an important part of how people discover and engage with content on Instagram. We plan and produce short-form videos designed around your message, audience and creative style. Content is developed specifically for social rather than simply reformatted from another channel.

Instagram Account Management

We manage content preparation, scheduling, publishing and day-to-day account activity.
This keeps your Instagram presence active and organised without requiring your internal team to manage every post.

Community Management

We monitor relevant comments, messages and mentions across your managed account. Responses are handled in your brand voice, helping you maintain an active presence and build stronger relationships with your audience.

Instagram Profile Optimisation

We review your bio, profile imagery, contact information, links and calls to action. This helps visitors quickly understand your brand and makes it easier for them to follow, visit your website or make an enquiry.

Reporting and Organic Growth

We track performance against the objectives agreed at the beginning of the engagement. Reporting may cover reach, engagement, audience growth, profile activity, website visits and conversions. We use these insights to improve future content and identify sustainable opportunities for organic growth.

Instagram Advertising

Paid advertising can help your content reach relevant audiences beyond your existing followers. When advertising is required, our paid media team can manage campaign strategy, creative, targeting and optimisation alongside your organic Instagram activity.

From likes to leads: our Instagram Marketing wins

Strato Melbourne

- Gained 15k organic followers
- Reached 435k from Meta ads
- Page impressions averaged 2.1m per month

*7 months after launching with Born Social

Bar Lettera

- Viral organic reel with nearly 100k views
- 240 bookings via paid ads
- 3.5k Instagram followers

*3 months from launching with Born Social

Bincho Boss

- Gained 15k organic followers
- Reached 435k from Meta ads
- Page impressions averaged 2.1m per month

*7 months after launching with Born Social

Frequently Asked Qs

Find answers about our Instagram management services, packages, content, Reels, organic growth, pricing and reporting.

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Instagram management services that stop the scroll