SOCIAL MEDIA MANAGEMENT

A TikTok marketing agency built for the feed

We plan, create and manage platform-native TikTok content that reflects your brand, connects with your audience and supports your wider marketing goals.

Get your TikTok marketing proposal

TikTok Marketing built around platform-native contentTikTok rewards content that feels natural within the feed. Brands need a clear strategy, strong creative ideas and the ability to respond quickly without losing their identity.

Born Social is a TikTok marketing agency helping brands plan, create and manage content specifically for the platform. Our TikTok management services can cover strategy, video production, publishing, community engagement and performance reporting.

We work with businesses that want to use TikTok consistently but lack the time, creative resources or platform expertise to manage it internally. Every approach is shaped around your audience, objectives and brand voice.

Our team can also coordinate creator partnerships and TikTok advertising when these services form part of the agreed campaign.

Our TikTok Marketing and Management services

From strategy and video production to publishing, community engagement and reporting, we manage the work needed to build a consistent and relevant TikTok presence.

More Services

TikTok Strategy

We develop a TikTok marketing strategy based on your audience, objectives and brand. This establishes your content themes, creative direction, posting frequency and measurement priorities. It gives the account a clear purpose while leaving room to respond to the platform as it changes.

TikTok Creator Partnerships

Creators can help produce native content or introduce your brand to an established audience. When included, we can source, brief and manage suitable TikTok creators based on your audience, campaign objectives and budget.

TikTok Content Planning

We create a structured content plan covering the ideas, formats and messages planned for your account. This balances repeatable content series with timely opportunities, helping your brand publish consistently without relying entirely on unpredictable trends.

TikTok Advertising

Paid campaigns can extend the reach of TikTok content and target audiences beyond your organic following. Our paid media team can manage campaign strategy, creative, targeting, budgets and optimisation when advertising is included in the agreed scope.

TikTok Video Production

Our creative team produces short-form videos designed specifically for TikTok. This can include product demonstrations, behind-the-scenes content, educational videos, interviews, trends and social-first concepts. Each video is shaped around your brand and intended audience. View our LO-FI video services.

TikTok Account Management

We manage content preparation, scheduling, publishing and ongoing account activity. This keeps your TikTok presence organised and active without requiring your internal team to oversee every post.

Trend and Platform Monitoring

TikTok trends move quickly, but not every trend is suitable for every business. We monitor changes in formats, conversations, sounds and audience behaviour to identify relevant opportunities that fit your brand rather than following trends without a clear reason.

Community Management

We monitor relevant comments, mentions and conversations around your account. Responses are handled in your brand voice, helping you engage your audience and understand how people react to your content.

Reporting and Organic Growth

We track performance against your agreed objectives, including metrics such as views, watch time, engagement, audience growth, profile activity and website visits. These insights help us refine creative ideas, formats and publishing decisions. Our focus is sustainable growth among relevant audiences rather than inflated follower numbers.

From likes to leads: our TikTok Marketing wins

Strato Melbourne

- Gained 15k organic followers
- Reached 435k from Meta ads
- Page impressions averaged 2.1m per month

*7 months after launching with Born Social

Bar Lettera

- Viral organic reel with nearly 100k views
- 240 bookings via paid ads
- 3.5k Instagram followers

*3 months from launching with Born Social

Bincho Boss

- Gained 15k organic followers
- Reached 435k from Meta ads
- Page impressions averaged 2.1m per month

*7 months after launching with Born Social

Frequently Asked Qs

Find answers about our TikTok marketing services, content creation, account management, pricing, creators, advertising and reporting.

All FAQs

A TikTok marketing agency built for the feed