OUR SERVICES

Email marketing that keeps working after you hit send

Born Social is an email marketing agency building automated flows and managed campaigns across Klaviyo, Mailchimp and your existing CRM.

Build Your Email Marketing Strategy

Born Social designs, builds and manages email marketing programmes that help brands get more value from their customer database. Our services include automated flows, regular campaigns, email strategy, design, copywriting and ongoing optimisation.
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As an email marketing automation agency, we create sequences based on customer behaviour and lifecycle stages. These can include welcome emails, abandoned-cart reminders, post-purchase journeys and win-back campaigns.
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We also provide ongoing email campaign management for product launches, promotions, seasonal activity and newsletters. Each campaign is planned around your audience, brand and commercial objectives rather than sending emails simply to maintain a schedule.
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We work with growing brands, established businesses and ecommerce stores using Klaviyo, Mailchimp and other suitable platforms. Whether you are starting from scratch or improving an existing programme, we can support the complete process or focus on the areas where you need help.

Our Email Marketing Services

From one-off automation builds to ongoing email campaign management, our services cover strategy, design, copywriting, platform setup, delivery and optimisation.

Automated Email Flows and Sequences

Automated flows send relevant emails in response to customer actions and lifecycle stages. We plan, write, design and build welcome sequences, abandoned-cart flows, post-purchase journeys, win-back campaigns and other suitable automations. Each sequence includes agreed triggers, timing, audience rules and content.

Email Campaign Management

We manage ongoing email campaigns for product launches, promotions, seasonal activity, newsletters and other planned communications. Our team can handle campaign planning, design, copywriting, build, testing and scheduling. Each send has a clear audience, message and intended action.

Email Design and Copywriting

We create responsive email templates that reflect your visual identity and work across common devices and email clients. Copywriting can also be included. We develop subject lines, preview text, body copy and calls to action around your brand voice, audience and campaign objective.

Email Marketing Strategy

Before building flows or campaigns, we establish how email should support your wider customer journey. The strategy can cover audience segments, automation priorities, campaign frequency, content themes, commercial goals and performance measures. It also considers how email connects with your website, ecommerce store, social media and paid activity.

Klaviyo Setup and Management

We configure Klaviyo for ecommerce brands that need stronger automation, segmentation and reporting. This can include Shopify integration, list and segment setup, branded templates, automated flows, tracking and quality assurance. We can also review and improve an existing Klaviyo account.

Mailchimp Setup and Management

We help businesses use Mailchimp for newsletters, promotional campaigns, audience segmentation and automated email sequences. Our services can include account setup, audience organisation, template design, campaign builds, automation, testing and reporting. We can also work within an established Mailchimp account without requiring you to move platforms.

Segmentation, Testing and Optimisation

We use available customer and campaign data to create relevant audience segments and improve future activity. This can include subject-line testing, content testing, send-time reviews and analysis of clicks, conversions, unsubscribes and attributed revenue. Findings are used to refine campaigns and automated flows over time.

Onboarding and Audit

We start by getting into your existing email setup. Platform access, current flows, list health, sending history and performance data. If you're starting from scratch, we scope what needs to be built before anything else is discussed.

Strategy and Planning

We define the email strategy. Audience segments, flow priorities, campaign cadence and how email connects to the rest of your marketing activity. A clear plan before anything is designed or written.

Email Design

Templates are designed in-house and reviewed before anything is built in the platform. Every email is built to reflect your brand and optimised for performance across devices. For clients who need it, copywriting is available as an add-on at this stage.

Build and Integration

Flows are built in your chosen CRM and integrated with your store. Logic, triggers, timing and segmentation all set up correctly so the right email reaches the right person at the right time.

Testing and Quality Assurance

Every flow and campaign is tested before going live. Rendering across devices and email clients, link checks, trigger testing and send time optimisation. Nothing goes out until it's been properly checked.

Reporting and Optimisation

Monthly reporting on open rates, click rates, conversion and revenue attributed to email. We review what's working, identify opportunities to improve and keep optimising the program over time.

Frequently Asked Qs

Find answers about our email marketing services, automation, campaign management, platforms, pricing and reporting.

What email marketing services does Born Social offer?

How much do email marketing services cost?

What is the difference between an email campaign and an automated flow?

Do you offer email marketing automation?

Do you work with Klaviyo and Mailchimp?

Can you manage our regular email campaigns?

Do you design and write the emails?

How long does it take to set up an email marketing programme?

How do you measure email marketing performance?

Can you improve an existing email marketing account?

What makes Born Social different from other email marketing agencies in Melbourne?

Your email list should be making you money.

From automated flows and campaign management, we can handle every part of your email program so it's always working. Let's start with a conversation.

Get in Touch