Bincho Boss

Hospitality

Japanese Restaurant

CLIENT

Bincho Boss

SUMMARY

Bincho Boss came to Born Social to assist with social media management. Our primary goal was to boost brand awareness and create high-quality content that reflects the standards of the restaurant, ultimately increasing bookings. Utilising a mix of organic and paid strategies, we educated, engaged, and converted new followers into customers.

Brief

Right from the start, we acknowledged Bincho Boss' exceptional food quality and set out to expand their reach through social media. Our vision involved crafting a captivating social media strategy anchored in storytelling. By designing graphics inspired by their in-store ambiance, we offered followers a tantalising glimpse of the dining experience directly in their feed. Introducing Reels featuring their dishes, chefs, mixologists, and the venue further boosted engagement. To amplify their presence, we collaborated with prominent influencers in the food scene, inviting them to experience true Izakaya dining at Bincho Boss. This initiative resulted in a significant surge of followers within a matter of weeks. Additionally, our organic social media efforts were complemented by specific awareness, engagement, and booking campaigns across Meta platforms, resulting in remarkable overall outcomes.