Hada Labo
Beauty & Wellness
SKINCARE
CLIENT
Mentholatum
SUMMARY
Born Social helped Hada Labo, a well-established Japanese skincare brand, enter the Australian market. We developed the art direction and social strategy to capture the attention of the primary target audience and represent the brand, which was then utilised when planning the initial photoshoot and designing graphics for Hada Labo's social feed and advertising.
Brief
Born Social helped Hada Labo, a well-established Japanese skincare brand, enter the Australian market. We developed the art direction and social strategy to capture the attention of the primary target audience and represent the brand, which was then utilised when planning the initial photoshoot and designing graphics for Hada Labo's social feed and advertising.
RESULTS
Through professional studio photography, eye-catching visual design and engaging copywriting, we created a cohesive digital brand, and launched Hada Labo to the Australian market. To continue to grow Hada Labo's accounts organically, we began capturing high-quality videos to be utilised in Instagram Reels and TikTok. Editing the videos using trending styles and sounds ensured the videos were on brand, while increasing the account's views. To further increase their brand awareness in Australia, we introduced paid advertising campaigns across the Facebook and Instagram platforms. - ORGANIC FOLLOWING OF 1.5K IN 6 MONTHS - 7% ENGAGEMENT RATE PER POST - 428K ORGANIC REACH IN 6 MONTHS
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