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Hada Labo
Social Media Management
Service
Social
Industry
Beauty & Wellness
PROJECT OVERVIEW
Growing Hada Labo’s social presence and brand positioning.
The BRIEF
The core objective is to grow Hada Labo's social presence year on year through consistent increases in following, reach and engagement, while firmly positioning the brand as the go-to J Beauty skincare line for deeply hydrated, glowing skin.
The Client
Hada Labo is Japan's No.1 skincare brand, born from over 125 years of pharmaceutical expertise by Rohto Pharmaceuticals. Built on the Japanese philosophy of giving skin exactly what it needs and nothing it doesn't, every product is free from dyes, parabens, fragrances and mineral oils and powered by their signature Super Hyaluronic Acid for deep, lasting hydration. Hada Labo makes premium, effective skincare simple and accessible for everyone.
The Results
Through a strategic mixture of organic and paid, we have consistently reached between 3 and 5 million people digitally per quarter, increased daily web traffic, and helped grow Hada Labo’s Instagram account by over 3,000 followers a year.
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