Soratinex

Brief

The goal of the paid advertising efforts was to introduce the Soratinex brand to a niche audience of people who suffer psoriasis who were brand unaware and move them to take action to buy the product and become brand loyal. Creative Photoshoots: To support the elevation of the brand; bright and colourful shoots were undertaken. These images were then further elevated with our graphic designer for use in Meta advertising. Content Management: Carefully curated a social media feed that moved the brand into a more relevant and vibrant position within the market. Content was used to match the updates made on the website and through out paid advertising. Paid Advertising: A testing ad strategy was developed initially to support the growth of Soratinex online sales. To support this, a large focus of testing was on the best performing audiences and ad copy. With the plan of scaling we were then able to ad optimise the strategy based on the known buying behaviour of the relevant audience.