Drunken Sailor
Consumer Goods
ARTISANAL FOOD PRODUCTS
CLIENT
Drunken Sailor
SUMMARY
Anchoring creativity at the heart of our collaboration, we set sail on a transformative journey with Drunken Sailor. Infusing their brand with new and vivacious colours, we orchestrated a new visual identity that encapsulated their spirited ethos. From their cheeky copywriting to their revamped user-friendly website, every facet of their digital presence was transformed. Our SEO enhancements paved the way for heightened visibility, while a strategic advertising approach brought about staggering results.
Brief
Drunken Sailor is an artisan brand specialising in small batch jams and relishes. Known for its fun, playful and conversation-starting products, they approached Born Social looking to translate this spirited essence onto their social platforms. Born Social was entrusted with the task of translating Drunken Sailor's vibrancy and uniqueness into the digital sphere. Our aim was to create an engaging social media presence that perfectly harmonised with their artisanal charm, building a curated brand image and turning Drunken Sailor into a recognisable brand. Strong brand image and an increase in online sales and brand awareness were the key goals for Drunken Sailor.
RESULTS
Online sales surged to an impressive threefold return on ad spend, affirming the effectiveness of our campaign. Across social channels, growth was evident – their Instagram following blossomed by 12%, and Facebook experienced an exhilarating 32% rise.
SERVICES
Client Testimonial
We have been using born social for some time now and we have completely handed over our socials to them. We trust in what they do and they always come up with the goods. Also, just a really good bunch of people. -Justin Arnoux
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