TarraWarra Estate

Hospitality

WINERY & RESTAURANT

CLIENT

TarraWarra Estate

SUMMARY

Recognised as the place to visit in Melbourne's Yarra Valley wine region, TarraWarra Estate collaborated with Born Social with a focus to increase foot traffic and improve overall brand recognition.

Brief

Aligning with the premium look and feel of the property, the estate wanted to ensure their online presence replicated the same premium experience of being on property.

RESULTS

A new creative vision was developed to re-energize the brand with a primary focus on social and digital content. Drawing inspiration from the expansive venue, Born Social set to visually portray what a day on the idyllic vineyards would look like through videography capturing a couple's romantic wander through the estate's rolling vineyards, cellar door and hatted restaurant. This new promotional video was produced, shot and launched across all social and digital channels which increased online reservations and winery visitors in the first 6 months. All creative was elevated with new high-quality food and beverage photography and paired with new brand graphics and engaging videography to produce a carefully curated social media feed. The team saw 100% increase in Instagram & Facebook followers in 18 months. Paid social advertising campaigns further increased website traffic and social engagement resulting in 2.81 ROAS on Conversions Campaign.

Packaging design of box
Dish at TarraWarra estate
Photo of person relaxing on beanbag at TarraWarra estate
Flatlay angle of a dish
Exterior or TarraWarra restaurant
Dessert dish
Image of a cocktail
TarraWarra restaurant interior
TarraWarra interior window
TarraWarra restaurant interiors
TarraWarra exterior hallway
TarraWarra estate signage
Exterior grounds of TarraWarra estate
exterior of TarraWarra estate
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Client Testimonial

"We have been working with the team at Born Social for over 2 years. The content and images they produce are perfect for our brand, they are creative and visually beautiful. They take the stress out of managing ad campaigns and are constantly coming up with ways to present our business in a new way. We highly recommend Born Social for anyone wanting to develop their social media strategy."

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