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Bar Lettera
Social Media Management & Digital Design
Service
Social
Industry
Hospitality
PROJECT OVERVIEW
Launching Bar Lettera into North Sydney’s highly saturated dining scene.
The BRIEF
Bar Lettera came to us with a blank canvas, looking to create a successful launch within North Sydney’s highly saturated dining scene. With a strategic combination of paid ads, content creation, and social-first storytelling, we helped build strong brand awareness and position the venue as a must-visit destination from day one.
The Client
Bar Lettera is an Italo-Australian restaurant located within Citadines Walker, serving breakfast, lunch, and dinner. Known for its elevated approach to dining, Bar Lettera specialises in reimagined dishes that blend Italian tradition with modern Australian influences.
The Results
With a social strategy developed to position Bar Lettera as an elevated dining destination, we were able to attract the right audience from launch. Paired with a viral opening video that generated over 344k views, the campaign successfully built early hype and drove strong interest towards the restaurant.
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