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OUR INDUSTRIES
An FMCG marketing agency for consumer brands ready to grow
We help food, beverage and packaged-goods brands build awareness, reach consumers and support sales through social media, content creation, influencer marketing, SEO and paid advertising.
Digital Marketing Built for FMCG and Consumer Goods Brands
Consumer goods marketing combines strong creative presentation with a clear understanding of how people discover, compare and purchase everyday products.
Born Social is an FMCG marketing agency helping consumer brands connect creative work with measurable marketing activity. We bring social media, content creation, influencer campaigns, paid advertising, SEO, email marketing and ecommerce strategy together within one team.
We work with packaged food, alcoholic and non-alcoholic beverage, household, lifestyle, personal-care and mother-and-baby brands. Every strategy is shaped around the product range, target consumer, purchase journey, retail channels and commercial objectives.
Our focus is not simply on producing attractive product content. We develop connected campaigns designed to improve brand recognition, support product discovery and turn consumer attention into meaningful action.
Whether you are launching a product, entering a new market, supporting retail distribution or growing direct-to-consumer sales, we tailor the approach around your priorities and internal resources.
Born Social is an FMCG marketing agency helping consumer brands connect creative work with measurable marketing activity. We bring social media, content creation, influencer campaigns, paid advertising, SEO, email marketing and ecommerce strategy together within one team.
We work with packaged food, alcoholic and non-alcoholic beverage, household, lifestyle, personal-care and mother-and-baby brands. Every strategy is shaped around the product range, target consumer, purchase journey, retail channels and commercial objectives.
Our focus is not simply on producing attractive product content. We develop connected campaigns designed to improve brand recognition, support product discovery and turn consumer attention into meaningful action.
Whether you are launching a product, entering a new market, supporting retail distribution or growing direct-to-consumer sales, we tailor the approach around your priorities and internal resources.
Social Media Management and Content Creation for FMCG Brands
Different hospitality businesses have different audiences, booking journeys and commercial priorities. We tailor the strategy around how customers discover, evaluate and choose your venue.
Social Media Strategy and Management
We develop platform strategies around your consumers, products, brand identity and commercial objectives.
Our team can manage content planning, copywriting, publishing, community engagement and reporting across Instagram, TikTok, Facebook and LinkedIn.
Rather than expecting your brand to appear everywhere, we focus on the platforms and formats most relevant to your audience.
Our team can manage content planning, copywriting, publishing, community engagement and reporting across Instagram, TikTok, Facebook and LinkedIn.
Rather than expecting your brand to appear everywhere, we focus on the platforms and formats most relevant to your audience.
FMCG Content Creation
Consumer goods need content that helps products stand out in busy social feeds, ecommerce stores and retail environments.
Our in-house team produces product photography, video, Reels, TikToks and graphic assets for social media, websites, advertising, email campaigns and retail promotions.
Creative direction is shaped around your brand and packaging while adapting the format and message for each platform and placement.
Our in-house team produces product photography, video, Reels, TikToks and graphic assets for social media, websites, advertising, email campaigns and retail promotions.
Creative direction is shaped around your brand and packaging while adapting the format and message for each platform and placement.
Product Launch and Campaign Content
New products, flavours, ranges and seasonal releases need coordinated creative work across multiple customer touchpoints.
We can plan and produce assets for product announcements, demonstrations, recipes, usage ideas, behind-the-scenes content, creator collaborations, advertising and email marketing.
This creates a more consistent campaign while reducing the number of separate teams your brand needs to coordinate.
We can plan and produce assets for product announcements, demonstrations, recipes, usage ideas, behind-the-scenes content, creator collaborations, advertising and email marketing.
This creates a more consistent campaign while reducing the number of separate teams your brand needs to coordinate.
Community Engagement
Comments, messages, reviews and customer conversations can influence how people perceive a consumer brand.
We can monitor and manage agreed social channels in your brand voice, helping maintain an active presence while identifying common questions, feedback and consumer interests.
We can monitor and manage agreed social channels in your brand voice, helping maintain an active presence while identifying common questions, feedback and consumer interests.
Our FMCG and consumer goods marketing services
Alongside social media management and content creation, Born Social provides the additional marketing services needed to connect product discovery, customer acquisition and consumer loyalty. Our consumer goods marketing services can be delivered individually or combined into a tailored strategy based on your products, audience, sales channels and business objectives.
Paid Advertising for Consumer Brands
Reach potential customers through campaigns across Meta, Google, TikTok and other relevant platforms. We manage campaign strategy, targeting, creative development, testing and optimisation around objectives such as product awareness, website traffic, ecommerce sales and customer acquisition. Learn more about our paid advertising management.
FMCG Influencer and UGC Campaigns
Work with creators who match your target consumers, brand identity and campaign objectives. We can manage creator sourcing, outreach, briefing, content approvals, usage rights and campaign reporting for influencer partnerships and user-generated content.
SEO for Food, Beverage and Consumer Brands
Help customers discover your brand when they search for relevant products, categories and information. Our SEO services can include keyword research, technical reviews, category optimisation, product-page improvements, content planning and performance monitoring.
Email Marketing and Automation
Turn your customer database into a channel for product launches, promotions and ongoing communication. We can create newsletters, product-release campaigns and automated journeys for welcomes, abandoned baskets, post-purchase follow-ups and customer re-engagement. View our email marketing services.
Ecommerce Website Design and Optimisation
Your website needs to communicate your brand while making products easy to explore and purchase. We design and improve ecommerce websites with clear navigation, mobile-friendly layouts, strong product presentation and straightforward paths to purchase.
Analytics, Reporting and Optimisation
Understand how consumers move between social media, advertising, search, email and your ecommerce website. We report on the metrics relevant to your objectives and use those insights to refine campaigns, content and channel priorities over time.
How our FMCG marketing services support growth
FMCG marketing connects product discovery with the customer journey. The goal is to reach relevant consumers, communicate the value of your products and make the path to purchase as straightforward as possible.
Request a Hospitality Marketing ProposalReach Relevant Consumers
Social media, influencer collaborations, SEO and paid advertising help introduce your products to audiences who are more likely to be interested in them.
Campaigns can be shaped around consumer interests, behaviours, demographics, product categories, retail availability and seasonal demand.
Campaigns can be shaped around consumer interests, behaviours, demographics, product categories, retail availability and seasonal demand.
Launch New Products and Ranges
New products need a clear message and coordinated activity across multiple channels. Campaigns can combine social media, creative production, influencer partnerships, UGC, advertising and email marketing to introduce the product and explain why it is relevant.
Make Your Products Easier to Discover
Consumers cannot choose a product they do not know exists. Connected campaigns can increase visibility across social media, search, creator content, online stores and other digital touchpoints where product decisions take place.
Build Consumer Engagement and Loyalty
Consistent content and communication help customers recognise your brand and remain connected after their first purchase. Social media, community management and email marketing can support repeat engagement, product education and customer retention.
Support Retail and Ecommerce Sales
Consumer brands often sell through a combination of their own websites, marketplaces and retail partners.
We can coordinate content, advertising, SEO and email marketing around the channels where customers research and purchase your products.
We can coordinate content, advertising, SEO and email marketing around the channels where customers research and purchase your products.
Understand the Purchase Journey
Analytics can show how consumers move between social media, search, advertising, email and ecommerce pages. These insights help identify which channels, campaigns and content contribute to product interest and sales, allowing the strategy to be refined over time.
Why choose our FMCG and consumer goods marketing agency?
Consumer brands need an agency that understands creative presentation, changing buying behaviour and the commercial realities of selling through retail and ecommerce channels.
Born Social brings strategy, content production, social media, advertising and digital expertise together within one team. This keeps campaigns consistent while reducing handovers between separate specialists.
View Our Consumer Goods WorkBorn Social brings strategy, content production, social media, advertising and digital expertise together within one team. This keeps campaigns consistent while reducing handovers between separate specialists.
FMCG and Consumer Goods Experience
We understand the challenges involved in launching products, supporting retail distribution, building recognition and encouraging repeat purchases.
Every strategy is shaped around your products, target consumers, sales channels, buying cycle and commercial objectives.
Every strategy is shaped around your products, target consumers, sales channels, buying cycle and commercial objectives.
Strategies Built Around Your Sales Channels
Consumer brands may sell through their own ecommerce website, marketplaces, supermarkets, independent retailers or a combination of channels.
We shape the marketing approach around where your customers discover, research and purchase your products.
We shape the marketing approach around where your customers discover, research and purchase your products.
In-House Creative Production
Our photography, video and design teams work alongside social strategists and advertising specialists.
This helps ensure campaign assets reflect your brand and packaging while being created for the platforms and placements where they will appear.
This helps ensure campaign assets reflect your brand and packaging while being created for the platforms and placements where they will appear.
Tailored Campaigns
We do not apply the same plan to every food, beverage or packaged-goods brand.
Your recommended approach will consider your brand stage, product range, retail presence, internal resources, priority channels and available budget.
Your recommended approach will consider your brand stage, product range, retail presence, internal resources, priority channels and available budget.
Connected Organic and Paid Marketing
Organic content can build recognition, explain products and strengthen customer relationships. Paid campaigns can then extend the reach of selected products, launches and promotions.
Keeping both areas connected creates a more consistent consumer experience across social media and advertising.
Keeping both areas connected creates a more consistent consumer experience across social media and advertising.
Clear Reporting and Ongoing Optimisation
We report on the metrics connected to your objectives and explain what the results mean.
These insights are used to refine content, campaigns and channel priorities as your products, audience and distribution develop.
These insights are used to refine content, campaigns and channel priorities as your products, audience and distribution develop.
Consumer Goods Marketing Results
See how Born Social has helped food, beverage and packaged-goods brands build their social presence, create engaging product content and reach more consumers.
Oil Garden - Hair & Scalp Range
Born Social managed paid & organic social, and developed a dedicated launch campaign for Oil Garden's Hair & Scalp range to build awareness and drive sales across retailers and e-commerce.
Results
846% increase in organic post engagement YoY
46.90% Increase in web traffic YoY
King’s Domain Melbourne
Born Social drove intensive follower growth for the King's Domain men's hair styling range across TikTok and Instagram through viral-style social media management and paid advertising.
Results
706% increase in followers across TikTok & Instagram in 2.5 months
1.47M impressions on TikTok in 2.5 months
Cygnett
Born Social amplified Cygnett's tech accessories and supported product launches through sleek product photography, videography, and social media management.
Results
1,550 net new followers since engaging our services, helping grow the brand’s loyal community
Content shares increased by 115%, with 477 total shares, showing the content was resonating strongly enough for audiences to pass it on.
Frequently Asked Qs
Find answers about our FMCG marketing services, consumer-goods campaigns, social media management, content creation, pricing and reporting.
What does an FMCG marketing agency do?
What types of consumer brands do you work with?
What consumer goods marketing services does Born Social provide?
Do you provide social media management for FMCG brands?
Can you create food, beverage and product content?
Do you manage FMCG influencer and UGC campaigns?
Can you help launch a new consumer product?
Can your marketing support retail and ecommerce sales?
Can you support national and international campaigns?
How much do FMCG marketing services cost?
How do you measure FMCG marketing performance?
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