Rosevale
Hospitality
Kitchen & Cocktail Room
CLIENT
Rosevale Kitchen & Cocktail Room
SUMMARY
Rosevale Kitchen & Cocktail Room, a multi-experience venue nestled in the heart of Midtown Manhattan, sought assistance from Born Social for their social media management. With its myriad of experiences awaiting discovery, including their 'Secret Garden' for brunch, Rosevale Kitchen for dinner, and their intimate 'Rosevale Cocktail Room' for expertly crafted cocktails and live jazz. Born Social's mission was to unleash the venue's magnetic charm across the digital realm. We embarked on a mission not only to elevate Rosevale’s online presence but also to craft an immersive narrative that would entice and captivate. Our objectives were bold: to ignite brand awareness, foster meaningful engagement, fuel account growth, and pave the way for a flurry of reservations for Rosevale. Our KPIs included reach rate, engagement rate, new follower acquisition, and click-through rate. Determined to set the stage for Rosevale Kitchen & Cocktail Room to shine in the spotlight of online visibility, we forged ahead, resulting in outstanding overall results.
Brief
Born Social implemented a comprehensive social media strategy aimed at effectively showcasing the venue's diverse offerings. The strategy encompassed various elements, including crafting visuals that captured the ambiance of each distinct space, enticing followers with tantalizing glimpses of the diverse experiences offered, such as brunch, dinner, and cocktails. Dynamic reels were introduced to bring the venue's movement theatricality to life, evoking a sense of adventure and mystery. To further amplify Rosevale Kitchen & Cocktail Room's presence, Born Social collaborated with influential voices across various niches, including foodies, cocktail connoisseurs, and nightlife enthusiasts. These influencers were invited to experience the one-stop destination firsthand, exposing Rosevale to diverse demographics. The influencer initiative resulted in a significant influx of new followers within months.
RESULTS
Resulting from these efforts, within 6 months, Rosevale Kitchen & Cocktail Room's social media account gained close to 3k new organic followers, representing a substantial growth rate.
Client Testimonial
"Born Social has been a tremendous asset to our F&B company. They're organized, professional and have impeccable taste. They do an incredible job at understanding our needs and preferences and curating our photography and content calendar accordingly. Everyone from our staff on-site to our executive team has remarked on how lovely they are to work with. 10/10 would recommend!"
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