2023 Social Media Marketing Calendar

We’ve prepared the ultimate Social Media Marketing Calendar for 2023, just for you.

Plan ahead for a fun, engaging social media strategy in 2023 with this extensive list of quirky holidays, and national days to leverage on Instagram,  Tik Tok, Facebook & more!

Whether you own a cafe, fashion brand or something in-between, there’s a plethora of days to celebrate!

Visiting this page in 2024? Never fear, we’ve got you covered with a new, up-to-date 2024 social media calendar!

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January

1st - New Year's Day

1st - National Hangover Day

2nd - New Year’s Day Public Holiday in Lieu

8th - National Bubble Bath Day

9th - National Law Enforcement Appreciation Day

10th - National Houseplant Appreciation Day

13th - National Gluten Free Day

14th - National Dress up Your Pet Day

15th - National Bagel Day

18th - National Gourmet Coffee Day

19th - National Popcorn Day

19th - Get to Know Your Customers Day (Quarterly)

21st - National Hugging Day

22nd - Chinese New Year - Year of the Rabbit

22nd - National Hot Sauce Day

23rd - National Pie Day

24th - National Compliment Day

24th - National Peanut Butter Day

26th - Australia Day (public holiday)

27th - National Have Fun at Work Day

29th - National Puzzle Day

30th - National Croissant Day

30th - School Term Starts

31st - National Hot Chocolate Day

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February

4th - World Cancer Day

9th - National Pizza Day

13th - Galentine’s Day

14th - Valentine's Day

15th - Singles Awareness Day

20th - National Love Your Pet Day

21st - Shrove Tuesday

22nd - Ash Wednesday

25th - Mardi Gras

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March

3rd - World Wildlife Day

3rd - National Unplugging Day

3rd - Employee Appreciation Day

8th - International Women's Day

9th - Popcorn Lovers Day

16th - AFL First Round

17th - St. Patrick's Day

20th - International Day of Happiness

23rd - National Puppy Day

25th - Earth Hour - 8:30pm

26th - Purple Day

29th - Melbourne Comedy Festival Starts

30th - Australian Grand Prix (4 Days)

31st - Transgender Day of Visibility #TDOV

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April

1st - April Fools Day

1st - National Stress Awareness Day

2nd - World Autism Awareness Day

2nd - Daylight Savings Ends

3rd - Find a Rainbow Day

7th - National Beer Day

7th - World Health Day #letstalk

7th - Good Friday

7th - School Holidays Starts*

8th - Easter Saturday

9th - Easter Sunday

10th - Easter Monday

10th - National Siblings Day

11th - Easter Tuesday

11th - National Pet Day

16th - National Wear Your Pyjamas to Work Day

20th - Get to Know Your Customers Day (Quarterly)*

22nd - Earth Day

23rd - School Holidays End*

23rd - Melbourne Comedy Festival Ends

25th - ANZAC Day

28th - Pay it Forward Day

30th - National Adopt a Pet Day

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May

1st - International Workers Day

2nd - World Asthma Day

4th - Stay Wars Day (may the 4th be with you)

5th - Cince de Mayo

7th - World Cosmopolitan Day

11th - International Receptionist Day

13th - World Cocktail Day

14th - Mother's Day

16th - Love a Tree Day

15th-21st - National Volunteer Week #NVW2023

17th - International Day Against Homophobia, Transphobia & Biphobia

25th - Australia's Biggest Morning Tea

27th-3rd June - National Reconciliation Week

28th - National Hamburger Day

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June

2nd - Leave the Office Early Day

2nd - National Donut Day

10th - World Gin Day

12th - King's Birthday (ACT, NSW, NT, SA, TAS, VIC)

14th - World Blood Donor Day

15th - Nature Photography Day

17th - World Martini Day

20th - World Refugee Day

21st - National Selfie Day

21st - World Music Day

23rd - National Take Your Dog to Work Day

24th - School Holidays Start

27th - National Sunglasses Day

30th - Social Media Day

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July

Plastic-Free July

Dry July

Christmas in July

1st - International Joke Day

2nd - World UFO Day

5th - National Bikini Day

6th - National Fried Chicken Day

7th - World Chocolate Day

7th - Global Forgiveness Day

9th - School Holidays End

10th - National Diabetes Week

13th - National French Fry Day

14th - Bastille Day (France)

15th - National Give Something Away Day

16th - World Snake Day

16th - National Ice Cream Day

17th - World Emoji Day

17th - National Tattoo Day

18th - Nelson Mandela Day

20th - Moon Day

20th - Get to Know Your Customers Day (Quarterly)

22nd - National Pyjama Day

23rd - International Parents' Day

24th - National Cousins Day

24th - National Tequila Day

28th - National Talk in an Elevator Day

29th - International Tiger Day

30th - International Day of Friendship

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August

TBC - Afterpay Day

1st - Respect for Parents Day

2nd - National Colouring Book Day

4th - International Beer Day

5th - Work Like A Dog Day

8th - International Cat Day

9th - National Book Lovers Day

10th - National Lazy Day

11th - Red Nose Day

11th - National Sons & Daughters Day

12th - International Youth Day

12th - World Elephant Day

12th - Science Week

13th - International Lefthanders Day

15th - National Relaxation Day

16th - National Tell A Joke Day

17th - National Nonprofit Day

19th-26th - Book Week

19th - World Photography Day

19th - World Humanitarian Day

20th - National Lemonade Day

21st - Senior Citizens Day

26th - Women's Equality Day

26th - National Dog Day

28th - Red Wine Day

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September

TBC - AFL Grand Final Public Holiday

TBC - AFL Grand Final

2nd - World Coconut Day

3rd - Father's Day

5th - International Day of Charity

6th - Read a Book Day

8th - International Literacy Day

8th - Stand Up to to Cancer Day

11th - National Day of Service & Remembrance

12th - National Video Games Day

14th - R U OK? Day

16th - National Dance Day

16th - School Holidays Begin

18th - Equal Pay Day

19th - Talk Like a Pirate Day

21st - International Day of Peace

21st - Miniature Golf Day

22nd - World Car-Free Day

26th - National Pancake Day

27th - World Tourism Day

27th - National Women's Health & Fitness Day

28th - National Good Neighbour Day

30th - International Podcast Day

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October

1st - International Coffee Day

1st - World Vegetarian Day

1st - School Holidays End

2nd - World Habitat Day

2nd - International Day of Nonviolence

3rd - National Techies Day

4th - National Taco Day

4th - World Animal Day

5th - World Teachers Day

5th - National Do Something Nice Day

6th - World Smile Day

10th - World Mental Health Day

11th - International Day of the Girl

12th - World Sight Day

14th - National Dessert Day

15th - Global Handwashing Day

16th - National Boss's Day

16th - World Food Day

17th - International Day for the Eradication of Poverty

19th - Get to Know Your Customers Day (Quarterly)

20th - World Statistics Day

21st - Reptile Awareness Day

24th - United Nations Day

25th - Greasy Foods Day

25th - World Pasta Day

29th - Grandparents' Day

30th - Checklist Day

30th - National Publicist Day

31st - Halloween

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November

Movember

1st - World Vegan Day

2nd - Day of the Dead (Mexican Festival)

3rd - Sandwich Day

6th - National Nachos Day

7th - Melbourne Cup (public holiday)

8th - Cappuccino Day

11th - Remembrance Day

13th - World Kindness Day

14th - World Diabetes Day

21st - Entrepreneurs Day

23rd - Thanksgiving (United States)

24th - Black Friday

25th - Shop Small / Small Business Saturday

26th - National Cake Day

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December

1st - World AIDS Day #WAD2023

3rd - International Day of People with Disability #IDPWD

4th - International Cookie Day

10th - Human Rights Day

13th - Ice Cream Day

14th - Free Shipping Day

18th - Mickey Mouse Day

20th - National Sangria Day

21st - School Holidays Begin

21st - World Television Day

24th - Christmas Eve

24th - Eggnog Day

25th - Christmas (public holiday)

26th - Boxing Day (public holiday)

31st - New Year's Eve

31st - Champagne Day

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Reflect on the dynamic year that was with our 2022 Social Media Calendar blog. Explore the trends, strategies, and innovations that shaped the digital landscape in 2022, providing valuable insights for your social media marketing efforts. From content trends to platform updates and influencer marketing, we've got you covered. Take a look back at the highlights of 2022 and gain a deeper understanding of how social media evolved over the past year.

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Streamline Your Social Media Planning

Unlock the full potential of your social media strategy with our comprehensive 2023 Social Media Marketing Calendar. Tailored for businesses of all types, this calendar is packed with quirky holidays and national days perfect for boosting engagement on platforms like Instagram, TikTok, and Facebook. Whether you run a cafe, fashion brand, or any business in between, our calendar ensures you never miss an opportunity to celebrate and engage with your audience.

Leverage our expertise and ensure your content is always fresh and relevant. Dive into our social media management services to discover how we can help you plan, execute, and optimize your social media efforts seamlessly throughout the year. Stay ahead of trends and keep your audience engaged with Born Social.

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