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Social media strategy built around how people actually behave online
Research led social media consulting covering your audience, platform priorities, content pillars and campaign direction. Delivered as a clear strategy your team can use.
Build your Social StrategyBorn Social develops research-led social media strategies for brands that want more than a content calendar. We define your audience, platform priorities, content pillars, posting cadence and campaign direction, giving your social activity a clear purpose.
Your strategy is delivered as a practical presentation deck built around your business, audience and opportunities. It explains where your brand should focus, what it should communicate and how each platform can support your wider marketing goals.
Most clients use social media consulting as the foundation for an ongoing social media management retainer. We also provide standalone strategies for brands with an internal team that needs expert direction and a framework it can implement.
Our Social Media Strategy Services
Our social media consulting combines audience research, platform analysis and content planning to give your brand a practical framework for more focused social activity.
Platform Strategy
Audience and Behaviour Analysis
Competitor and Trend Analysis
Social Media Content Strategy
Campaign and Content Calendar Planning
Goals, KPIs and Measurement
How we work
Briefing and Onboarding
Research and Analysis
Strategy Development
Deck Presentation
Refinement and Sign Off
Implementation Support
Frequently Asked Qs
Find answers about our social media strategy services, deliverables, pricing, timelines and implementation process.
What is a social media strategy and why does it matter?
Why does my business need a social media strategy?
What do your social media strategy services include?
How much does a social media strategy cost?
How long does it take to develop a social media strategy?
Can social media consulting be purchased as a standalone service?
What does the strategy deliverable look like?
Do you look at competitors as part of the strategy process?
What does the final social media strategy include?
Can our internal team implement the strategy?
How often should a social media strategy be reviewed?
Should I hire a social media strategy agency or an independent consultant?
Does Born Social offer social strategy for specific platforms like TikTok or Instagram?
What makes Born Social different from other social strategy agencies in Melbourne?
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