OUR SERVICES

Consistent content, delivered every month

Ongoing content is one of the hardest things to maintain. It's also one of the most important.

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Born Social offers content retainers for brands that need a regular, reliable flow of high-quality content without the overhead of managing it internally. Monthly shoots, ongoing production, a creative team that understands your brand and a system that keeps everything moving without you having to chase it.
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A content retainer is not a one-off shoot. It's an ongoing partnership built around your brand, your calendar and your channels. Strategy and planning are built into the process, so every piece of content has a reason to exist before anyone steps on set.
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We work with brands across fashion, lifestyle, hospitality, retail and ecommerce that need to show up consistently and can't afford for content to be an afterthought. If you need a single shoot or a specific deliverable, our content creation service is the right starting point. If you need content every month, this is it.

Our Content Retainer Services

Monthly Content Production

Regular shoots planned, produced and delivered on a monthly cadence. Photography, video and social content produced to a consistent standard and briefed around your upcoming calendar, campaigns and channel priorities. The brands that show up best on socials aren't scrambling for content at the last minute. They have a system.

Regular Content, Planned and Produced

Retainer clients get more than production. We build a content strategy around your brand, your audience and your calendar so every piece of content is planned with purpose. Content pillars, shoot briefs, campaign hooks and a forward-looking plan that keeps your socials moving with intention. Strategy and production in the same place means nothing gets lost between the two.

Content Performance Review

Every month we look at how the content is performing and use that to inform what we produce next. What's resonating, what's not and where the opportunities are. Production informed by data, not just creative instinct. Better content comes from knowing what's actually working.

Social-First Content

Content produced with platform performance in mind from the start. Every shoot is briefed around the formats, ratios and styles that work on the platforms your audience is actually using. Instagram, TikTok, Facebook and beyond. Built for the feed, not adapted to fit it.

Scalable Content Systems

As your brand grows, your content needs grow with it. We build retainer systems that scale. More platforms, more formats, more volume, without starting from scratch every time something changes. A content system that works at your current size and grows with you.

Onboarding

We get to know your brand properly before anything goes into production. Your tone of voice, your audience, your channels, your upcoming calendar and any existing content we can learn from. The foundation everything else is built on.

Strategy and Planning

We build a content strategy around your brand and your goals. Content pillars, platform priorities, posting cadence and a forward-looking plan that keeps production purposeful and on schedule.

Content Briefing

Before each shoot, we plan what's being produced and why. Campaigns, launches, product highlights and platform priorities all mapped out in advance so nothing is produced without a reason behind it.

Production

Shoots are run by our in-house production team. Whether that's photography, video, social content or a mix of all three, the medium is scoped to what your brand actually needs. The standard stays the same regardless of what's being produced.

Post-Production and Delivery

Editing, retouching, colour grading and asset formatting. Every piece of content delivered in an organised library, formatted for the channels it's going to and ready to publish.

Review and Optimisation

Performance reviews help us to assess what's working and refine the approach going forward. Content strategy and production adjusted based on what the data and your business priorities are telling us.

Frequently Asked Qs

We've collated our most asked questions about all things social media management, how the process works or what is might cost.

What is a content retainer and how does it work?

How is a content retainer different to a one-off content shoot?

How much does a content retainer cost?

How often do shoots happen on a retainer?

Do you handle the strategy or just the production?

Can we scale the retainer up or down over time?

Do you produce both photo and video on a retainer?

What happens if we need extra content between shoots?

What industries do you work with on content retainers?

How do we get started with a content retainer?

Content every month, without the chaos.

From strategy and shoot planning through to production and delivery, we manage the whole content process so you don't have to. Let's figure out what that looks like for your brand.

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