Ongoing content is one of the hardest things to maintain. It's also one of the most important.
Get in touchBorn Social offers content retainers for brands that need a regular, reliable flow of high-quality content without the overhead of managing it internally. Monthly shoots, ongoing production, a creative team that understands your brand and a system that keeps everything moving without you having to chase it.
A content retainer is not a one-off shoot. It's an ongoing partnership built around your brand, your calendar and your channels. Strategy and planning are built into the process, so every piece of content has a reason to exist before anyone steps on set.
We work with brands across fashion, lifestyle, hospitality, retail and ecommerce that need to show up consistently and can't afford for content to be an afterthought. If you need a single shoot or a specific deliverable, our content creation service is the right starting point. If you need content every month, this is it.

We've collated our most asked questions about all things social media management, how the process works or what is might cost.
A content retainer is an ongoing production arrangement where Born Social plans, shoots and delivers content for your brand on a regular monthly basis. Strategy and planning are built into the process so every piece of content is purposeful, not just produced for the sake of it.
A one-off content shoot is a standalone deliverable, a product shoot, a brand photography day or a social content shoot produced for a specific purpose. A retainer is an ongoing partnership with strategy, monthly planning and regular production built in. If you need content consistently, a retainer is the more effective model.
Retainer pricing depends on the scope of monthly production, the number of platforms, shoot frequency and whether video is included alongside photography. At Born Social, every retainer is scoped to your brand and we're upfront about cost from the first conversation.
Most retainer clients shoot monthly, though the frequency depends on the scope and output required. We plan the production calendar in advance so shoots are always tied to upcoming campaigns, product launches or seasonal moments.
Both. Strategy and planning are built into every retainer. We develop content pillars, shoot briefs and a forward-looking content plan so production always has a clear purpose. If you just need standalone production without the strategy layer, our content creation service covers that.
Yes. Retainers are built to flex with your business. If you have a bigger campaign period coming up or want to add platforms or formats, we adjust the scope accordingly. We'd rather build something that works long term than lock you into something rigid.
Yes. Most retainer packages include a mix of photography and video, giving you a full suite of assets across stills and motion each month. The exact mix depends on your channels and what's performing.
We plan production in advance to minimise last-minute requests, but we understand business needs change. Additional shoots or deliverables outside the retainer scope can be arranged and scoped separately.
We work with brands across fashion and lifestyle, hospitality, food and beverage, retail and eCommerce, beauty and consumer brands. Particularly well suited to businesses that need to show up consistently on socials and can't afford for content quality to slip month to month. Learn more.
Get in touch and we'll start with a conversation about your brand, your channels and what you need. From there we'll put together a retainer scope that fits your business and walk you through the cost before anything is agreed.