Born Social is an email marketing agency building automated flows and managed campaigns across Klaviyo, Mailchimp and your existing CRM.
Build Your Email Marketing Strategy


Born Social designs, builds and manages email marketing programmes that help brands get more value from their customer database. Our services include automated flows, regular campaigns, email strategy, design, copywriting and ongoing optimisation.
As an email marketing automation agency, we create sequences based on customer behaviour and lifecycle stages. These can include welcome emails, abandoned-cart reminders, post-purchase journeys and win-back campaigns.
We also provide ongoing email campaign management for product launches, promotions, seasonal activity and newsletters. Each campaign is planned around your audience, brand and commercial objectives rather than sending emails simply to maintain a schedule.
We work with growing brands, established businesses and ecommerce stores using Klaviyo, Mailchimp and other suitable platforms. Whether you are starting from scratch or improving an existing programme, we can support the complete process or focus on the areas where you need help.


From one-off automation builds to ongoing email campaign management, our services cover strategy, design, copywriting, platform setup, delivery and optimisation.
Find answers about our email marketing services, automation, campaign management, platforms, pricing and reporting.
Our email marketing services can include strategy, automated flows, campaign management, audience segmentation, template design, copywriting, platform setup, testing, reporting and ongoing optimisation.
We offer one-off projects and retained email marketing support. Your proposal will confirm the exact deliverables included.
Pricing depends on whether you need a one-off automation build, ongoing campaign management or a complete email marketing retainer.
The cost can also be affected by the number of flows, campaign frequency, platform setup, segmentation requirements and whether design and copywriting are included. We provide a tailored scope and clear pricing before work begins.
An email campaign is scheduled and sent to a selected audience at a specific time. Examples include newsletters, product launches and seasonal promotions.
An automated flow is triggered by an action or stage in the customer journey. Examples include welcome emails, abandoned-cart reminders, post-purchase emails and win-back sequences.
Yes. As an email marketing automation agency, we plan and build sequences based on customer actions, audience segments and lifecycle stages.
This can include welcome, abandoned-cart, browse-abandonment, post-purchase and win-back flows. The most appropriate automations depend on your business, platform and available customer data.
Yes. We work with Klaviyo, Mailchimp and other suitable email platforms.
Klaviyo is commonly used by ecommerce and Shopify brands that need detailed automation and segmentation. Mailchimp can suit businesses running newsletters, promotional campaigns and simpler automated sequences.
We review your existing setup before recommending whether to retain or change platforms.
Yes. Our email campaign management can cover planning, audience selection, design, copywriting, build, testing, scheduling and reporting.
We can manage your complete campaign calendar or work alongside your internal marketing team.
Yes. Born Social can provide email template design and copywriting as part of the agreed scope.
This can include subject lines, preview text, body copy, calls to action and responsive design. We can also work with copy or creative assets supplied by your team.
The timeline depends on your existing account, platform, number of templates and flows, integration requirements and feedback process.
We provide a delivery schedule after reviewing your account and confirming the project scope. Ongoing campaigns can begin once the required setup, templates and testing are complete.
We select metrics based on the purpose of each campaign or automation.
These may include delivery rate, click rate, conversion rate, unsubscribe rate, revenue attributed to email and revenue per recipient. Open rates can provide directional information, but privacy features mean they should not be assessed in isolation.
Yes. We can audit your existing campaigns, automated flows, audience structure, templates and performance data.
The review can identify missing automations, inactive sequences, segmentation opportunities, content gaps and areas requiring further testing. We can then provide recommendations or manage the improvements for you.
We approach email as a creative discipline, not just a technical one. Design and strategy sit in-house, which means your emails look right and are built around a clear objective. Most email agencies focus on the platform. We focus on the result. View our portfolio.