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Head Office
45 Fennell St, Port Melbourne
Victoria AUS
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OUR SERVICES

UGC and influencer marketing that converts

Born Social is an Australian UGC agency sourcing and managing creators for authentic organic content, paid advertising and influencer campaigns.

Plan your Creator Campaign

Born Social connects brands with creators who understand how to produce authentic, platform-native content. We manage the complete process, from creator sourcing and briefing to feedback, approvals, usage rights and final delivery.
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Our UGC services support organic social media and paid advertising. This can include product demonstrations, reviews, testimonials, TikToks, Reels and other creator-led formats shaped around your audience and objectives.
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UGC and influencer marketing are closely connected, but they are not the same. UGC focuses on creating content for your brand to use. Influencer marketing also gives your campaign access to a creator’s established audience. We can recommend either approach or combine both.
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Born Social has an established outreach database of creators across Australia and international markets. We also source new talent when a brief requires a specific audience, creative style, location or area of expertise.

Our UGC and Influencer Marketing Services

Get an Influencer Marketing quote

From finding the right creators to managing content delivery and usage rights, Born Social provides the support needed to run UGC and influencer campaigns without adding more coordination to your internal team.

Creator Sourcing and Outreach

The right creator is determined by more than follower count. We assess creators based on their audience, content style, engagement, location, experience and fit with your brand. We use our existing creator network and source additional talent when a brief requires something more specific.

UGC Content Creation

We manage creator-led content production for organic social media, websites and other agreed brand channels. This can include product demonstrations, reviews, testimonials, tutorials, TikToks and Reels. Every asset is shaped around your brief, audience and intended placement.

Creator Briefing and Management

We develop detailed creator briefs covering the message, content format, creative direction, required deliverables and brand guidelines. Our team then manages communication, feedback, revisions and approvals, keeping the production process organised from beginning to end.

UGC for Paid Advertising

Creator content for paid advertising needs to feel natural while still communicating a clear message. We brief creators to produce UGC designed for paid social placements, including different hooks, formats and creative variations where required. Paid campaign management can also be provided through our digital advertising team.

Influencer Campaign Management

Our influencer marketing services cover creator identification, outreach, negotiation, briefing, content approval and performance reporting. We can manage campaigns involving micro or larger influencers, recommending creators based on audience relevance, campaign objectives and available budget.

Content Licensing and Usage Rights

Creator content can only be used in the placements covered by the agreed permissions. We manage licensing and usage rights so you understand where the content can be published, whether it can be used in paid advertising and how long those rights apply.

How We Work

See our work in practice
1.

Briefing and Onboarding

We start with a proper brief. Your campaign objectives, target audience, platforms, creative direction and any brand guidelines creators need to work within. The more specific the brief, the better the content.
2.

Creator Identification

We search our existing database and source externally where needed to build a shortlist of creators that fit your brand. Every creator is assessed on audience quality, content style, engagement and relevance, not just reach.
3.

Outreach and Agreements

We handle all creator outreach, negotiation and agreements including usage rights and licensing. You stay across the decisions without having to manage the conversations.
4.

Content Production

Creators produce content against the brief with our team managing feedback rounds and approvals. We quality check every asset before it reaches you to make sure it's usable, on brand and ready to go.
5.

Asset Delivery and Amplification

Final assets are delivered and cleared for use across paid and organic channels. If paid amplification is part of the plan, we work with our paid media team to make sure the content is set up to perform.
6.

Reporting & Review

We track performance across every piece of content and report back on what worked, what the audience responded to and what that means for the next round of creator activity.

Frequently Asked Qs

Find answers about our UGC services, influencer marketing campaigns, creator sourcing, pricing, usage rights and campaign process.

All FAQs

What is UGC?

What is the difference between UGC and influencer marketing?

What do your UGC and influencer marketing services include?

How much do UGC and influencer marketing campaigns cost?

Can UGC be used in paid advertising?

How do you choose creators for a brand?

Do you work with micro and macro influencers?

Do you have an existing network of creators?

How long does a UGC or influencer campaign take?

Do you manage the full creator relationship or just the sourcing?

Which platforms can you produce creator content for?

Can UGC work for any industry?

What makes Born Social different from other UGC and influencer marketing agencies?

Ready to let your customers do the talking?

From creator sourcing and briefing to content delivery and paid amplification, we manage the whole process. Let's figure out what that looks like for your business.

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Locations

Melbourne

45 Fennell Street Port Melbourne, VIC 3207
+61 3 9088 2036

Brooklyn

109 North 12th Street, Ninth Floor Brooklyn, NY 11249
+1 646 665 4667

Office Hours

Monday - Friday
9:00am till 5:00pm

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Born Social acknowledges the Traditional Owners of the lands on which we create, the Wurundjeri people of the Kulin Nation, and acknowledges their continuing connection to land, waters and community. We pay our respects to the people, the cultures and the Elders past and present.

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