OUR SERVICES

Packaging design that works on and off the shelf

Your packaging is often your brand’s first physical impression. We make sure it earns its place on the shelf, online and in your customer’s hands.

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Born Social is a Melbourne packaging design agency creating packaging for FMCG, beauty, food and beverage and consumer brands that need to stand out in competitive retail environments and translate just as well on socials.
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We design packaging in-house, from initial concept through to print-ready files and dieline setup. Most clients manage their own print production, and we work closely with them to make sure everything is set up correctly for whoever is doing the printing. Where helpful, we can also make supplier recommendations and provide guidance on finishes, substrates and production specifications.
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We work with brands launching a new product, refreshing an existing range and businesses scaling into retail for the first time. Whatever the stage, the goal is the same: packaging that looks right, communicates clearly and makes people want to pick it up.

How we work

See our work in practice

Briefing and Discovery

We start by understanding the product, the brand, the retail environment and the customer. Who's buying it, where it's being sold, what the competitors look like on shelf and what the packaging needs to communicate before anyone reads a word.

Concept Development

We develop 2 to 3 distinct packaging concepts, each grounded in the brief and the brand. Structural approach, visual direction, hierarchy and how the design works across the range if applicable. Presented with clear rationale before anything is refined.

Design Refinement

The selected concept is refined through rounds of feedback with our clients. Typography, colour, imagery, finish direction and all the details that make the difference between packaging that looks good and packaging that really works.

Range Extension

Where applicable, the approved design is extended across the full product range. Additional SKUs, size variants and format adaptations, all maintaining the integrity of the original design system.

Dieline Setup and File Preparation

Production-ready dielines are set up and all files are prepared for print. Bleeds, safe zones, colour profiles and technical specifications confirmed and handed over in a format your printer can work with immediately.

Print Guidance and Handover

Final files delivered alongside production notes covering finish recommendations, substrate guidance and any specifications your printer needs to know. We stay available for questions during the print process so nothing falls through the cracks.

Frequently Asked Qs

Have questions about working with a packaging design agency? Find clear answers about our services, process, costs, timelines, print preparation and what to expect when working with Born Social.

All FAQs

Got a product that deserves better packaging?

From initial concept to print-ready artwork, we create distinctive packaging that works on the shelf, online and across social media. Tell us about your product and what you need the packaging to achieve.

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Reviews

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Our Work

All Projects

Launch Campaign & Packaging Design

Oil Garden Hair & Scalp Range

This campaign captured their new Hair and Scalp Range.

SPF Campaign

MECCA COSMETICA

Social-first paid ad campaign to launch their iconic SPF face serum.

Brand & Visual Identity

Binxy

Building Binxy as a trusted voice in sustainability.

Born Social acknowledges the Traditional Owners of the lands on which we create, the Wurundjeri people of the Kulin Nation, and acknowledges their continuing connection to land, waters and community. We pay our respects to the people, the cultures and the Elders past and present.

© 2026 Born Social Pty Ltd. All rights reserved ABN: 36 875 923 808

Packaging design that works on and off the shelf