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OUR SERVICES
SEO that gets you found by the people looking for you
Born Social is an SEO agency improving visibility across Google and AI search through technical SEO, content, on-page optimisation and ongoing management.
Improve your search visibility
Born Social helps businesses improve their visibility across Google and AI-powered search experiences. Our SEO services combine technical improvements, on-page optimisation, content and local search within a strategy built around your audience and commercial goals.
We begin by reviewing your current search performance, website health, competitors and keyword opportunities. From there, we create a prioritised plan covering the technical issues, pages and content that need attention.
SEO foundations are included in every website we build. We also provide ongoing SEO management for businesses that need consistent optimisation, content development, monitoring and reporting.
Whether you are starting from scratch, recovering lost visibility or building on existing rankings, we develop an approach around your business and improve it as search behaviour and opportunities change.
Our SEO Services
Our ongoing SEO management combines research, technical improvements, content and authority building. We prioritise the work around your website, competition and commercial goals, then monitor performance and refine the strategy over time.
SEO Audits and Strategy
Every campaign begins with understanding your current position.
We review your technical health, existing rankings, content, competitors, backlinks and keyword opportunities. These findings are turned into a prioritised SEO strategy covering immediate fixes and longer-term growth opportunities.
We review your technical health, existing rankings, content, competitors, backlinks and keyword opportunities. These findings are turned into a prioritised SEO strategy covering immediate fixes and longer-term growth opportunities.
On-Page SEO
We improve the elements that help search engines and users understand each page. This can include title tags, meta descriptions, headings, page copy, keyword targeting, internal links, image alt text and structured data. We also review whether each page matches the intent behind its target searches.
Technical SEO
Technical problems can prevent search engines from crawling, understanding or indexing important content. We review site speed, mobile performance, crawlability, indexation, canonicals, redirects, sitemaps, structured data and Core Web Vitals. We then prioritise the issues according to their likely effect and coordinate the required fixes.
SEO Content Strategy and Optimisation
We use keyword, competitor and search-intent research to identify the pages and topics your audience needs. This can include new service pages, location pages, blogs and resources, alongside improvements to existing content. The aim is to build useful topical coverage while guiding relevant visitors towards the next step.
Local SEO
We help location-based businesses improve their visibility across local organic results and relevant map listings. Our work can include Google Business Profile optimisation, location pages, local citations, review strategy and consistent business information across key directories.
Authority Building and Off-Page SEO
Search visibility is also influenced by how your business is referenced beyond its own website. We identify relevant opportunities for industry citations, editorial links, business listings, digital PR, expert commentary and genuine brand mentions. The approach focuses on relevance and credibility rather than generating large volumes of low-quality links.
SEO for AI Search
Search visibility increasingly extends beyond traditional results into AI-generated answers and recommendations. We improve content structure, entity clarity, first-hand expertise, supporting evidence and internal connections so information is easier for search engines and AI systems to understand and reference. This work supports the wider SEO strategy rather than replacing it.
SEO Reporting and Ongoing Management
We track organic visibility, website traffic, conversions, technical health and progress against the agreed priorities. Regular reporting explains what has been completed, what has changed and what should happen next. We use the findings to adjust the strategy as performance, competition and search behaviour evolve.
How we work
Our SEO process begins with measurement and research before moving into technical improvements, content development and ongoing optimisation. Priorities are shaped around your website, competition and commercial goals.
Onboarding, Tracking and SEO Audit
We begin by understanding your business, audience, services and objectives. We review analytics and conversion tracking alongside technical health, existing rankings, content, backlinks and current search visibility. This establishes a reliable baseline before work begins.
Keyword Research and Strategy
We research how your audience searches, analyse competitors and identify relevant keyword and content opportunities. The findings are used to create a prioritised SEO roadmap covering immediate issues, commercial pages, content development and longer-term opportunities.
Technical and On-Page Improvements
We work through the technical and on-page priorities identified during the audit. This can include metadata, headings, internal links, content improvements, indexation, redirects, sitemaps, structured data, mobile performance and page speed. Where development support is required, we provide or coordinate clear recommendations.
Content and Authority Development
We create and improve service pages, location pages, blogs and resources around relevant searches and customer needs. We also develop appropriate authority-building opportunities through industry citations, editorial links, digital PR, expert contributions and genuine brand mentions where included in the campaign.
Ongoing Optimisation and Monitoring
We monitor rankings, organic traffic, conversions, technical health and changes in traditional and AI-powered search. Existing pages are updated, new opportunities are assessed and priorities are adjusted as performance, competition and search behaviour change.
Reporting and Strategy Reviews
You receive regular reporting showing completed work, search visibility, organic traffic, conversions and progress against agreed goals. We explain what the data means, what has changed and what should happen next. Formal strategy reviews can then assess wider progress and set priorities for the next period.
Frequently Asked Qs
Find answers about our SEO services, costs, timelines, reporting and approach to Google and AI search visibility.
What do your SEO services include?
How much does SEO management cost?
How long does SEO take to show results?
Do you offer SEO as a standalone service?
Can you help if our rankings or organic traffic have dropped?
What is technical SEO and why does it matter?
Do you provide local SEO services?
How do you track and report on SEO performance?
How do you measure SEO performance?
Can you help if our rankings have dropped?
Do you provide ecommerce SEO?
What makes Born Social different from other SEO agencies?
Reviews
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