2024 Social Media Marketing Calendar

Welcome to the social media journey of 2024! As we embark on another year filled with digital connections, trending hashtags, and viral moments, it's essential to stay ahead in the ever-evolving landscape of social media. What better way to start the year, than with a 2024 social media marketing calendar! To help you plan your content strategy and engage with your audience effectively, we've curated a list of key dates for your social media calendar in 2024.

From global celebrations to niche observances, these dates offer unique opportunities to craft compelling content that resonates with your audience. So, buckle up and get ready to navigate the exciting world of social media with our carefully curated calendar – your roadmap to fostering meaningful connections and sparking conversations throughout the year.

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January

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Financial Wellness Month

1st - New Year's Day (public holiday)

1st - National Hangover Day

4th - National Trivia Day #NationalTriviaDay

4th - World Braille Day

5th - National Bird Day

7th - Golden Globe Awards

8th - National Bubble Bath Day

8th - National Gluten-Free Day

9th - National Law Enforcement Appreciation Day

10th - National Houseplant Appreciation Day

11th - National Human Trafficking Awareness Day

14th - National Dress Up Your Pet Day

15th - Martin Luther King Jr. Day (US)

15th - National Bagel Day

15th - National Hat Day

15th - Blue Monday

17th - Ditch Your Resolution Day

18th - National Gourmet Coffee Day

18th - Get to Know Your Customers Day (quarterly)

19th - National Popcorn Day

21st - National Hugging Day

22nd - Community Manager Appreciation Day (US)

22nd - National Hot Sauce Day

23rd - National Pie Day

24th - International Education Day

24th - National Compliment Day

24th - National Peanut Butter Day

25th - Opposite Day

26th - Australia Day public holiday (AU)

26th - National Have Fun at Work Day (US)

28th - National Data Privacy Day

29th - National Puzzle Day

30th - School Term Starts (AU)

30th - National Croissant Day

31st - National Hot Chocolate Day

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February

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Black History Month (US)

2nd - Groundhog Day (US)

4th - World Cancer Day

6th - Safer Internet Day

9th - National Pizza Day

11th - International Day of Women and Girls in Science

10th - Chinese New Year - Year of the Dragon

13th - Shrove Tuesday

13th - Galentine’s Day

14th - Valentine's Day

14th - Ash Wednesday

15th - Singles Awareness Day

16th - Sydney Mardi Gras - 16/02-03/03 (AU)

17th - Random Acts Of Kindness Day

19th - Family Day (US)

20th - National Love Your Pet Day

23rd - National Skip the Straw Day

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March

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Women’s History Month

Endometriosis Awareness Month

1st - National Day of Unplugging

1st - Zero Discrimination Day

1st - Employee Appreciation Day

3rd - World Wildlife Day

8th - International Women’s Day

11th - Labour Day (AU)

14th - AFL First Round (AU)

14th - Popcorn Lovers Day

14th - Pi Day

15th - World Sleep Day

17th - St. Patrick's Day

18th - Global Recycling Day

20th - International Day of Happiness

21st - Australian Grand Prix - 4 days (AU)

21st - Afterpay Day Thur-Sun (AU)

22nd - World Water Day

23rd - Earth Hour

23rd - National Puppy Day

26th - Purple Day

27th - Melbourne Comedy Festival starts (AU)

28th - School Term 1 ends (AU)

29th - Good Friday

29th National Mum and Pop Business Owners Day

30th - Easter Saturday

31st - Easter Sunday

31st - International Transgender Day of Visibility

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April

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National Stress Awareness Month

Move More Month

Celebrate Diversity Month

National Poetry Month (US)

1st - Easter Monday

1st - April Fool’s Day

1st - International Have Fun at Work Day

2nd - World Autism Awareness Day

3rd - Find a Rainbow Day

5th - Walk to Work Day

6th - National Carbonara Day

7th - World Health Day

7th - Daylight Savings ends (AU)

7th - National Beer Day (US)

10th - National Siblings’ Day

11th - National Pet Day

15th - School Term 2 starts (AU)

15th - Tax Day (US)

18th - Get to Know Your Customers Day (quarterly)

20th - 420 (US)

21st - Melbourne Comedy Festival ends (AU)

22nd - Earth Day

23rd - World Book Day

25th - ANZAC Day (AU)

28th - Pay it Forward Day

28th - National Superhero Day

29th - International Dance Day

30th - National Adopt a Shelter Pet Day

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May

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Skin Cancer Awareness Month

Asian Heritage Month (US)

National Teen Self-Esteem Month (US)

National Clean Air Month (US)

Mental Health Awareness Month (US)

1st - International Workers' Day

4th - Star Wars Day

6th - Teacher Appreciation Week - Mon-Fri (US)

7th - World Cosmopolitan Day

7th - World Asthma Day

8th - International Receptionist Day

12th - Mother’s Day (AU)

12th - International Nurses Day

13th - Australian Fashion Week - Mon-Fri (AU)

13th - World Cocktail Day

15th - World Climate Day

16th - Love a Tree Day

17th - International Day Against Homophobia, Transphobia, and Biphobia

18th - International Museum Day

20th - National Volunteer Week

23rd - Australia's Biggest Morning Tea (AU)

27th - National Reconciliation Week - Mon-Mon

28th - National Hamburger Day (US)
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June

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LGBTQ Pride Month

Men’s Health Month

End of Financial Year Sales (AU)

1st - International Parents' Day

3rd - Leave the Office Early Day

3rd - World Bicycle Day

4th - National Cheese Day

5th - Global Running Day

6th - Higher Education Day

7th - National Donut Day

8th - National Best Friends Day

8th - World Oceans Day

8th - World Gin Day

10th - King's Birthday (AU)

14th - World Blood Donor Day

15th - Nature Photography Day

19th - World Martini Day

19th - Juneteenth (US)

20th - World Refugee Day

21st - National Take Your Dog to Work Day

21st - World Music Day

21st - National Selfie Day

27th - National Sunglasses Day

28th - School Term 2 ends (AU)

30th - Social Media Day

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July

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Dry July

Plastic Free July

Christmas in July

1st - International Joke Day

1st - Canada Day (US)

2nd - World UFO Day

3rd - International Plastic Bag Free Day

4th - Independence Day (US)

5th - National Bikini Day

6th - International Kissing Day

6th - National Fried Chicken Day

7th - Naidoc Week - Sun-Sun (AU)

7th - World Chocolate Day

7th - Global Forgiveness Day

10th - National Diabetes Week

12th - National French Fry Day

13th - Social Media Giving Day

14th - Bastille Day (France)

15th - National Give Something Away Day

15th - School Term 3 starts (AU)

15th - National Clean Beauty Day (US)

16th - World Snake Day

17th - World Emoji Day

17th - National Tattoo Day

18th - Get to Know Your Customers Day (quarterly)

18th - Nelson Mandela Day (US)

18th - World Listening Day

20th - Moon Day

21st - National Ice Cream Day

21st - National Junk Food Day

21st - National Pyjama Day

24th - National Cousins Day

24th - National Tequila Day

26th - National Talk in an Elevator Day

29th - International Tiger Day

30th - International Friendship Day

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August

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Black Business Month

1st - Respect for Parents Day

2nd - National Colouring Book Day

2nd - International Beer Day

5th - Work Like A Dog Day

8th - International Cat Day

8th - National CBD Day

9th - National Book Lovers Day

10th - National Lazy Day

11th - Red Nose Day (AU)

11th - National Sons & Daughters Day

12th - International Youth Day

12th - World Elephant Day

13th - International Lefthanders Day

14th - National Financial Awareness Day

15th - National Relaxation Day

15th - Afterpay Day Thur-Sun (AU)

16th - National Tell A Joke Day

17th - Book Week Sat-Fri (AU)

17th - National Nonprofit Day (US)

19th - World Photography Day

19th - World Humanitarian Day

20th - National Lemonade Day

21st - Senior Citizens Day

22nd - National Burger Day

26th - Women's Equality Day

26th - International Dog Day

28th - Red Wine Day

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September

World Alzheimer’s Month

1st - Father’s Day (AU)

2nd - World Coconut Day

2nd - World Habitat Day

5th - International Day of Charity

6th - Read a Book Day

6th - World Smile Day

8th - International Literacy Day

11th - National Day of Service and Remembrance (US)

12th - R U OK? Day

12th - National Video Games Day

12th - National Grandparents Day

13th - Stand Up to to Cancer Day

15th - National Hispanic Heritage Month - ends Oct 15th (US)

16th - Negroni Week - Mon-Fri

16th - National Dance Day

18th - International Equal Pay Day

19th - Talk like a Pirate Day

20th - School Term 3 ends (AU)

21st - World Alzheimer’s Day

21st - International Day of Peace

21st - Miniature Golf Day

22nd - World Car Free Day

25th - National Women's Health & Fitness Day

26th - National Pancake Day

27th - World Tourism Day

27th - AFL Grand Final public holiday (AU)

28th - AFL Grand Final (AU)

28th - National Good Neighbour Day

30th - International Podcast Day
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October

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Black History Month (UK)

Domestic Violence Awareness Month

Global Diversity Awareness Month

National Bullying Prevention Awareness Month

National Cyber Security Awareness Month

1st - International Coffee Day

1st - World Vegetarian Day

2nd - International Day of Non-violence

3rd - National Techies Day

4th - National Taco Day

4th - World Animal Day

5th - World Teachers’ Day

5th - National Do Something Nice Day

7th - School Term 4 starts (AU)

10th - World Mental Health Day

10th - World Sight Day

11th - National Coming Out Day

11th - International Day of the Girl

14th - Thanksgiving (Canada)

14th - Indigenous Peoples’ Day (US)

14th - National Dessert Day

15th - Global Handwashing Day

16th - World Food Day

16th - National Boss's Day

17th - International Day for the Eradication of Poverty

18th - Get to Know Your Customers Day (quarterly)

18th - National Ride to Work Day

20th - World Statistics Day

21st - Reptile Awareness Day

24th - United Nations Day

25th - Greasy Foods Day

25th - World Pasta Day

27th - Grandparents' Day

30th - Checklist Day

30th - National Publicist Day

31st - Halloween

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November

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Movember

1st - World Vegan Day

2nd - Day of the Dead (Mexican Festival)

3rd - Sandwich Day

5th - Melbourne Cup public holiday (AU)

6th - National Nachos Day

8th - National STEM Day

8th - Cappuccino Day

11th - Remembrance Day (AU)

13th - Social Media Kindness Day

13th - World Kindness Day

14th - World Diabetes Day

19th - National Entrepreneur's Day

20th - Transgender Day of Remembrance

20th - National Pajama Day

26th - National Cake Day

28th - Thanksgiving (US)

29th - Black Friday 

30th - Shop Small / Small Business Saturday

Cyber Monday: Monday following Thanksgiving Day (US)

Giving Tuesday: Tuesday following Thanksgiving Day (US)

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December

1st - World AIDS Day

2nd - Cyber Monday

3rd - International Day of Persons with Disabilities

4th - International Cookie Day

4th - International Cheetah Day

5th - World Volunteer Day

6th - Saint Nicholas Day

9th - International Anti-Corruption Day

9th - Christmas Card Day

9th - World Techno Day

10th - Human Rights Day

10th - International Animal Rights Day

10th - World Football Day

11th - International Mountain Day

12th - Christmas Jumper Day

16th - World Digital Marketing Day

20th - School Term 4 ends (AU)

20th - International Human Solidarity Day

20th - National Sangria Day

21st - World Television Day

24th - Christmas Eve

24th - Eggnog Day

25th - Christmas Day

26th - Boxing Day

31st - New Year's Eve

31st - Champagne Day

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Conclusion

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As we wrap up our exploration of the social media calendar for 2024, remember that successful digital engagement goes beyond just scheduling posts. It's about creating authentic connections, adapting to emerging trends, and staying agile in the dynamic online realm. Want to travel back in time for a moment? Take a look at the dates we leveraged last year in our 2023 social media calendar.

We have now just published the 2025 social media calendar follow the link to check it out.

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Whether you're celebrating global events or tapping into niche conversations, use these dates as a starting point to infuse creativity and relevance into your content. Keep experimenting, stay in tune with your audience, and let the social media landscape be a canvas for your brand's unique voice.

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We know from experience that keeping up with this can be a bit overwhelming. If you’d like someone else to do the thinking, planning, creating and scheduling for you, check out our social media management packages.

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Cheers to a year filled with meaningful interactions and memorable digital moments!