Healthy Trim

Brief

Healthy Trim enlisted our expertise to launch their innovative meal-replacement product. We kicked off by producing captivating visual content through professional photography and videography, featuring both ecommerce imagery and lifestyle shots with models, prominently displayed on their website and social media channels, as well as in paid advertising campaigns. Our multifaceted strategy embraced influencer marketing, where we identified and engaged key influencers in the health and wellness sphere. We fostered user-generated content to showcase authentic success stories and implemented paid advertising campaigns on Google and Meta platforms, initially offering strategy and campaign setup, which later evolved into ongoing management. Our campaigns aimed not only to boost online sales but also to create brand awareness and address customers' pain points, aligning Healthy Trim with their health and fitness aspirations. Our influencer outreach was methodical, involving comprehensive research, personalised communication, meticulous briefs, and consistent follow-ups, ensuring impactful and engaging collaborations with influencers in the health and wellness niche Our primary objective with Healthy Trim was to establish a distinctive and easily recognisable brand identity. Simultaneously, we aimed to boost website traffic and drive more sales. Our ultimate goal was to position Healthy Trim as a prominent leader in its industry.