SOCIAL MEDIA MANAGEMENT

A YouTube marketing agency built for long-term visibility

We plan, produce and manage YouTube content designed for search, audience engagement and sustained channel growth, from strategy and production to SEO and reporting.

Plan your YouTube strategy

YouTube Marketing that builds value over timeYouTube gives brands the opportunity to reach people through search, recommendations and subscriber relationships. A well-planned video can continue attracting relevant viewers long after it is published.

Born Social is a YouTube marketing agency helping businesses plan, produce and manage content around clear marketing objectives. Our YouTube marketing services can cover strategy, video production, channel management, publishing, optimisation and reporting.

We work with brands that want to launch a new channel or improve an existing one. Every approach is shaped around your audience, available expertise, content resources and wider business goals.

Our team can also support YouTube SEO and paid advertising when these services are included in the agreed scope.

Our YouTube Marketing services

From channel strategy and video production to YouTube SEO and reporting, our YouTube marketing services cover the work needed to build and manage a purposeful channel.

More Services

YouTube Channel Strategy

We develop a channel strategy around your audience, objectives and available expertise.
This establishes your core topics, video formats, publishing frequency and measurement priorities. It also defines how YouTube fits within your wider content and marketing activity.

YouTube Channel Setup and Management

We can set up or improve your channel structure, branding, playlists, descriptions and featured content. Our ongoing channel management services can also cover video preparation, scheduling, publishing and regular channel maintenance.

Topic and Content Planning

We research and plan video topics that reflect what your audience wants to watch and what your business is qualified to discuss. Your content plan can combine search-led videos, educational content, product demonstrations, interviews, case studies and repeatable series.

YouTube SEO and Video Optimisation

We optimise videos to help YouTube and viewers understand the subject and relevance of each piece of content. This can include keyword and topic research, titles, descriptions, chapters, playlists, internal video links and channel organisation.
Only retain this section if these activities form part of the delivered service.

Thumbnail and Creative Development

Titles and thumbnails play an important role in whether someone chooses to watch a video. We develop clear, brand-aligned thumbnails and supporting creative designed to communicate the subject quickly without relying on misleading clickbait.

YouTube Video Production

Our production team can manage filming, editing and post-production for long-form videos and YouTube Shorts. Every video is shaped around the intended audience, message and placement rather than simply uploading content created for another platform. View our HI-FI and LO-FI motion services.

Audience and Community Management

We can monitor relevant comments and audience feedback across your managed channel.
This helps your brand respond appropriately, identify recurring questions and uncover ideas for future videos.

YouTube Analytics and Reporting

We track performance against the objectives agreed for the channel. Relevant metrics may include impressions, click-through rate, views, watch time, audience retention, subscribers, website visits and conversions. These insights inform future topics, formats and optimisation decisions.

YouTube Advertising

Paid YouTube campaigns can extend the reach of your videos and target relevant audiences beyond your organic viewers. When advertising is required, our paid media team can manage campaign strategy, creative, targeting, budgets and optimisation.

From likes to leads: our YouTube Marketing wins

Strato Melbourne

- Gained 15k organic followers
- Reached 435k from Meta ads
- Page impressions averaged 2.1m per month

*7 months after launching with Born Social

Bar Lettera

- Viral organic reel with nearly 100k views
- 240 bookings via paid ads
- 3.5k Instagram followers

*3 months from launching with Born Social

Bincho Boss

- Gained 15k organic followers
- Reached 435k from Meta ads
- Page impressions averaged 2.1m per month

*7 months after launching with Born Social

Frequently Asked Qs

Find answers about our YouTube marketing services, channel management, video production, YouTube SEO, pricing and reporting.

All FAQs

A YouTube marketing agency built for long-term visibility