team

Ads

role

Head of Performance & Creative

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Bio

Nerieda is a Creative Strategist with a performance marketing foundation and over five years of experience across Meta, TikTok and Google Ads. Combining consumer psychology, creative strategy and performance data, she develops advertising concepts that capture attention and drive action. As Head of Performance & Creative, Nerieda leads the agency’s performance department and works closely with clients to understand their goals, solve problems and identify opportunities for growth. She holds a Bachelor of Arts, majoring in Psychology, and a Master of Marketing Communications from the University of Melbourne. Outside of work, you'll find her walking, horse riding, or watching the Australian Ice Hockey.