News

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April 23, 2026

Social Calendar Blog 2025

written by

Nerieda Keenan

Key Takeaways

  1. We’ve designed a complete 2025 social media marketing calendar.
  2. Contains key dates that are perfect for shaping your content strategy and boosting engagement.
  3. It’s not just about filling your feed, but about crafting content that resonates, engages, and leaves a lasting impression.

2025 Social Media Calendar

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Table of Contents

January

February

March

April

May

June

July

August

September

October

November

December

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Get ready for a brand-new year of social media success in 2025! With digital trends constantly shifting and viral moments always on the horizon, it’s more important than ever to stay ahead. That’s why we’ve designed a complete 2025 social media marketing calendar, tailored just for you. Inside, you’ll find key dates that are perfect for shaping your content strategy and boosting engagement. From major global events to quirky niche holidays, there’s no shortage of creative inspiration. So, check out the calendar now and start planning content that will captivate your audience, spark conversations, and build stronger connections in 2025!

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Graphic showing a dragon, with the text 'happy lunar new year'

January (Financial Awareness Month)

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1st - New Year’s Day (Public Holiday) 

1st - National Hangover Day 

4th - National Spaghetti Day

4th - World Braille Day  

4th - National Trivia Day 

5th - National Bird Day 

5th - 82nd Golden Globes Awards 

8th - National Gluten Free Day 

9th - National Law Enforcement Appreciation Day 

10th - Houseplant Appreciation Day 

11th - National Human Trafficking Awareness Day 

12th - National Youth Day

12th - Australian Open - until 26th January (AU) 

14th - National Dress Up Your Pet Day 

15th - Martin Luther King Jr. Day (US, Bank Holiday) 

17th - Ditch Your Resolution Day 

18th - National Gourmet Coffee Day 

19th - National Popcorn Day

20th - International Day of Acceptance 

20th - National Coffee Break Day 

20th - National Cheese Lovers Day 

21st - International Sweatpants Day 

21st - National Hug Your Puppy Day 

21st - National Hugging Day 

22nd - Community Manager Appreciation Day (US?) 

22nd - National Hot Sauce Day 

22nd - Better Business Communication Day 

23rd - National Pie Day 

24th - International Day of Education 

24th - National Compliment Day 

24th - National ‘Just Do It’ Day 

25th - Opposite Day 

26th - Australia Day (AUS, Public Holiday)

27th - National Geographic Day 

28th - Global Community Engagement Day 

29th - School Starts (AUS)

29th - Chinese New Year - Year of the Earth Snake 

30th - National Croissant Day   

31st - National Hot Chocolate Day 

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Picture of chocolates arranged in a heart shape

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February (Black History Month US)

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1st - Dark Chocolate Day 

1st - National Freedom Day 

2nd - Groundhog Day (US)

4th - World Cancer Day 

6th - Frozen Yoghurt Day 

9th - Super Bowl (US)

9th - National Pizza Day 

9th - Chocolate Day 

11th - International Day of Women and Girls in Science 

12th - Lantern Festival (End of Chinese New Year)

13th - 16th Grand Prix (AU)

13th - Galentine’s Day

14th - Valentine’s Day 

16th - BAFTA Film Awards 

16th - Tim Tam Day 

17th - Random Acts of Kindness Day 

17th - Presidents Day (US)

20th - Love Your Pet Day 

20th - World Day of Social Justice 

23rd - World Understanding and Peace Day 

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Cocktail glass splattering

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March (Women’s History Month and Endometriosis Awareness Month)

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1st - Endometriosis Awareness Day 

1st - National Day of Unplugging  

2nd - 97th Oscars 

3rd - World Wildlife Day

4th - National Pancake Day 

5th - Ash Wednesday 

8th - International Women’s Day 

10th - Labour Day (AU, Public Holiday)

13th - Jewel Day 

14th - World Sleep Day 

17th - St Patricks Day

17th - World Social Work Day 

18th - Global Recycling Day 

20th - International Day of Happiness 

21st - World Down Syndrome Day 

21st - World Pottery Day 

22nd - World Water Day 

22nd - Earth Hour 

23rd - National Puppy Day 

24th - National Cocktail Day 

26th - Melbourne Comedy Festival Starts 

31st - International Transgender Day of Visibility 

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Graphic of PetPost Instagram feed for Easter

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April (National Stress Awareness Month, Move More Month, Celebrate Diversity Month and National Poetry Month (US))

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1st - April Fools 

1st - International Fun at Work Day 

2nd - World Autism Awareness Day 

4th - School Term 1 Ends (AU)

5th - National Self Care Day 

6th - International Day of Sport for Development and Peace 

6th - Daylight Saving Ends (AU)

7th - National Beer Day (US)

7th - World Health Day 

9th - International ASMR Day 

10th - National Siblings’ Day 

10th - AFL season begins (AU)

11th - National Pet Day 

13th - FND Awareness Day 

14th - International Moment of Laughter Day 

15th - Tax Day (US)

15th - National ASL Day (US)

16th - World Semicolon Day 

16th - World Voice Day 

18th - World Heritage Day 

18th - Good Friday (Public Holiday)

20th - Easter Sunday (Public Holiday)

21st - Easter Monday (Public Holiday)

21st - International Creativity and Innovation Day 

22nd - Earth Day 

22nd - School Term 2 Starts (AU)

25th - ANZAC Day (Public Holiday)

27th - International Design Day 

28th - Pay It Forward Day 

28th - International Guide Dog Day 

29th - International Dance Day 

30th - Adopt a Shelter Pet Day 

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Image of a table of food, titled 'happy mother's day'

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May (Skin Cancer Awareness Month, Asian Heritage Month (US), National Teen Self-Esteem Month (US), National Clean Air Month (US) and Mental Health Awareness Month (US)) 

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1st - Global Love Day

4th - Star Wars Day 

4th - World Give Day 

5th - International Midwives Day 

5th - World Laughter Day 

7th - National Teachers Appreciation Day 

8th - World Ovarian Cancer Day 

11th - Mother’s Day

12th - International Nurses Day 

12th - Australian Fashion Week Starts (AU)

17th - International Day Against Homophobia, Biphobia and Transphobia 

18th - International Museum Day 

18th - World Whisky Day 

23th - Australia’s Biggest Morning Tea (AU) DATE TBC

26th - Memorial Day (US, Bank Holiday)

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Coupon cards sprawled out on a table, cards are titled 'pride package'.

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June (LGBT Pride Month, Men’s Health Month, End of Financial Year Sales (AU))

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1st - International Parents Day 

1st - World Reef Awareness Day 

3rd - World Bicycle Day 

4th - National Cheese Day 

5th - World Environment Day

7th - National Donut Day 

7th - World Caring Day 

8th - Global Wellness Day 

8th - National Best Friends Day 

8th - World Oceans Day

8th - World Gin Day 

9th - King’s Birthday (AU, Public Holiday)

15th - International Surfing Day 

15th - Worldwide Day of Giving 

15th - Father’s Day (US)

18th - International Picnic Day 

18th - International Sushi Day 

19th - Juneteeth (US, Bank Holiday)

19th - National Kissing Day 

20th - Refugee Day 

21st - National Selfie Day

21st - International Yoga Day 

21st - World Music Day  

24th - National Take Your Day to Work Day

27th - National Sunglasses Day 

30th - World Social Media Day 

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July (Dry July, Plastic Free July and Christmas in July)

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1st - International Joke Day 

1st - Canada Day (US)

2nd - World UFO Day 

4th - Independence Day (US, Bank Holiday)

4th - School Term 2 Ends (AU)

6th - World Kiss Day 

6th - NAIDOC Week Sunday - Sunday (AU)

7th - World Chocolate Day 

7th - Global Forgiveness Day 

10th - National Diabetes Week 

11th - National French Fry Day 

14th - Bastille Day (France) 

15th - National Clean Beauty Day (US)

17th - World Emoji Day 

17th - National Tattoo Day 

18th - Nelson Mandela Day (US)

18th - World Listening Day 

20th - Moon Day 

20th - National Ice Cream Day 

24th - National Tequila Day 

21st - School Term 3 Starts (AU)

30th - International Friendship Day 

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Photograph of three cocktails

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August (Black Business Month)

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1st - Respect for Parents Day 

1st - International Beer Day 

2nd - National Colouring Book Day 

5th - Work Like A Dog Day 

8th - International Cat Day 

8th - National CBD Day 

8th - Red Nose Day (AU)

9th - National Book Lover’s Day 

10th - National Lazy Day 

11th - National Son’s and Daughter’s Day 

12th - International Youth Day 

12th - World Elephant Day 

13th - International Lefthanders Day 

14th - National Financial Awareness Day 

15th - National Relaxation Day 

16th - National Tell A Joke Day 

16th - Book Week (AU) 

17th - National Nonprofit Day 

19th - World Photography Day 

19th - World Humanitarian Day 

20th - National Lemonade Day 

21st - Senior Citizens Day 

22nd - National Burger Day 

26th - Women’s Equality Day 

26th - International Dog Day 

28th - Red Wine Day 

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Instagram posts detailing with R U OKAY day is

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September (World Alzheimer’s Month) 

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1st - Labour Day (US)

2nd - World Coconut Day 

5th - International Day of Charity 

6th - Read A Book Day 

6th - World Smile Day 

7th - Father’s Day (AU)

8th - International Literacy Day 

11th - National Day of Service and Remembrance

11th - R U OK? Day  

12th - National Video Games Day 

12th - National Grandparents Day 

15th - National Hispanic Heritage Month - end October 15 (US)

18th - International Equal Pay Day 

19th - School Term 3 Ends (AU)

20th - National Dance Day 

21st - World Alzheimer's Day 

21st - International Day of Peace 

24th - National Women’s Health & Fitness Day 

27th - World Tourism Day 

20th - International Podcast Day 

27th - AFL Grand Final (AU, Public Holiday VIC) DATE TBC

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Instagram post graphic of pumpkins, stating 'Halloween is almost here'

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October (Black History Month US, Domestic Violence Awareness Month, Global Diversity Awareness Month, National Bullying Prevention Month and National Cyber Security Month)

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1st - International Coffee Day 

1st - World Vegetarian Day 

2nd- International Day of Non-Violence 

3rd - National Techies Day (US)

4th - National Taco Day 

4th - World Animal Day 

5th - World Teachers’ Day 

5th - National Do Something Nice Day 

6th - School Term 4 Starts (AU)

6th - World Habitat Day 

10th - World Mental Health Day 

10th - World Sight Day 

11th - National Coming Out Day 

11th - International Day of the Girl 

13th - Thanksgiving (Canada) 

13th - Indigenous Peoples’ Day

14th - National Dessert Day 

15th - Global Handwashing Day 

16th - World Food Day 

16th - National Boss’s Day 

17th - International Day for the Eradication of Poverty

20th - World Statistics Day 

24th - United Nations Day 

25th - World Pasta Day

31st - Halloween

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Photograph of a knife carving into a turkey for thanksgiving day.

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November (Movember)

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1st - World Vegan Day 

2nd - Day of the Dead (Mexican Festival)

4th - Melbourne Cup (AU, Public Holiday)

4th - Election Day (US)

8th - National STEM Day 

11th - Remembrance Day (AU)

13th - World Kindness Day 

14th - World Diabetes Day 

20th - Transgender Day of Remembrance

26th - National Cake Day 

27th - Thanksgiving (US, Bank Holiday) 

28th - Black Friday (US)

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Photograph of a man hanging up ornaments on a christmas tree

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December 

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1st - Cyber Monday 

1st - World AIDS Day 

3rd - International Day of Persons with Disabilities 

4th - International Cookie Day 

4th - International Cheetah Day 

5th - World Volunteer Day 

9th - International Anti-Corruption Day

9th - World Techno Day 

10th - Human Rights Day 

10th - International Animal Rights Day 

10th - World Football Day 

11th - International Mountain Day 

16th - World Digital Marketing Day

19th - School Year Ends (AU) 

21st - World Television Day 

24th - Christmas Eve 

25th - Christmas Day (Public/Bank Holiday)

26th - Boxing Day (AU, Public Holiday)

31st - New Years Eve 

31st - Champagne Day 

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With your 2025 social media calendar in hand, you’re all set to take on the year with confidence and creativity. It’s not just about filling your feed, but about crafting content that resonates, engages, and leaves a lasting impression. Whether you’re planning around global milestones or celebrating niche moments, this calendar is your key to staying organised and inspired.

Already thinking ahead? Our Social Media Calendar 2026 is now live, giving you the chance to plan even further in advance and build long-term momentum across your channels.

Searching for a blast from the past? Check out our 2024 social media calendar. Start building a strategy that keeps your audience connected, and let your content stand out in 2025’s fast-paced digital world. Now’s the time to get ahead—let’s make this your best social media year yet!

Needing help with your social media management? Check out our social media management packages.

about the author

Nerieda Keenan

Nerieda is an experienced digital advertising specialist with over three years of experience running successful paid campaigns across Meta, TikTok, and Google. She holds a Master's in Marketing Communications and a Bachelor of Arts (majoring in Psychology and Criminology) from the University of Melbourne, combining strategic marketing expertise with a deep understanding of consumer behaviour.