Campaign & Social Media Management
Service
Social
Industry
Beauty & Wellness
PROJECT OVERVIEW
Rebuild Australis’ organic presence and connect with a new target audience.

The BRIEF
Rebuild Australis’ organic social presence and shift perception from nostalgic teen make-up to modern, ethical, skin-loving Aussie beauty. Support the launch of the Luscious Lip Duos with campaign-led content designed to drive discovery and retailer intent.


The Client
Australis Cosmetics is a proudly Australian make-up brand with over 35 years of heritage, creating high-quality products across face, eyes and lips at an accessible price point. The brand is 100% vegan and cruelty-free, with a focus on feel-good formulas that fit into real, everyday routines.
The Results
In under six months of ongoing social media management, Australis’ Instagram generated 288.4K views and gained 2.1K new followers. Increased engagement on organic content drove strong intent, delivering 2.6K likes, 605 shares and 400 saves.





