Balmydays

Melbourne

Brand Identity & Launch Campaign

Service

Creative

Industry

Beauty & Wellness

PROJECT OVERVIEW

Developing a full brand identity suite with website and campaign assets.

The Scope

> Brand & Visual Identity

> Campaigns

> Stills

> HIFI & LOFI Motion

> Website Design & Development

The BRIEF

Balmydays came to us with a category-first product: Australia's first probiotic lip balm. The brief was to build their brand identity from the ground up, designed to win over a younger generation that treats lip care like skincare. The scope spanned branding, an ecommerce website, and a full launch campaign highlighting their hero range, Hydra Glo Lip Love Balm.

The Client

Balmydays is an inclusive Australian vegan lip care brand harnessing the power of Australian biotechnology and natural ingredients to create high-quality, ethical, and sustainable lip care.

The Results

Designed a full creative campaign including photo moment, mailer, and digital assets
Drove strong organic performance across TikTok and Instagram
Helped refresh brand identity and improve online presence
Supported launch with content, SEO recommendations, and a more user-friendly website

View More

All Projects

Launch Campaign

kit: Kissing Balm

kit: came to us to launch Kissing Balm through paid creative.

Social Media Management

Global Ballooning

Elevating their social presence with high quality content.

Paid Advertising Management

Aluume

Aluume engaged us to increase conversions and reduce CPA.

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