Cygnett

Content Retainer

Service

Content

Industry

Tech & Start Up

PROJECT OVERVIEW

Creating social-first content across TikTok and Instagram.

The BRIEF

Cygnett tasked us with creating social-first content across TikTok and Instagram that showcased their tech accessories in a lifestyle-led, engaging way. We concept, produce and deliver social-first content designed to drive reach, engagement and product sales.

The Client

Cygnett is an Australian tech accessories brand designing premium everyday essentials including phone cases, chargers, power banks and travel tech. Founded in Melbourne, the brand focuses on combining functionality with sleek, modern design to support people wherever they work, travel and create.

The Results

  • Achieved an average organic reach of 7.1K+ across content and UGC activity
  • Generated 128.2K+ average total views across feed and story content
  • Reached 199.3K+ average accounts through organic and boosted social activity
  • Maintained an average post reach of 1.3K+ per post
  • Delivered an average engagement effectiveness rate of 2.49% across content