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EMU Australia
Autumn/Winter Campaign
Service
Content
Industry
Fashion & Retail
PROJECT OVERVIEW
Developed an elevated fashion-led campaign for everyday wearability.
The Scope
The BRIEF
For EMU Australia’s recent Autumn/Winter campaign, the focus was to create a fashion-led social campaign that balanced elevated styling with everyday wearability. With a strong Mother’s Day angle throughout the creative, we produced content that captured both cosy at-home moments and effortless on-the-go fashion. We showcased EMU Australia pieces as versatile staples designed to be worn everywhere, from slow mornings indoors to everyday outings.
The Client
EMU Australia is an Australian footwear and lifestyle brand known for its premium sheepskin slippers, boots and everyday essentials. Born on the Australian coast, the brand combines natural materials with comfort-driven design, creating timeless products inspired by outdoor living and laidback Australian style.
The Results
- Over 33.2K+ views on TikTok with campaign assets (rolled out March 30)
- Over 40.7K+ views on Instagram with campaign assets (rolled out March 30)
- Over 73.9K views on our content across EMU socials
Have a
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