EMU Australia

Melbourne

Content Retainer

Service

Content

Industry

Fashion & Retail

PROJECT OVERVIEW

Elevating EMU’s content through a social-first content strategy.

The Scope

> STILLS

The BRIEF

For several years, EMU Australia partnered with us to elevate their social presence through elevated content creation across TikTok and Instagram. Our team developed a consistent social-first content strategy that blended lifestyle storytelling, seasonal campaigns and trend-led creative to strengthen brand awareness, engagement and community connection.

The Client

EMU Australia is an iconic Australian footwear brand inspired by the natural beauty of the Australian coastline. Known for their premium sheepskin footwear, slippers and everyday essentials, the brand combines comfort, craftsmanship and sustainable materials to create products designed for all-day wear and effortless style.

The Results

Top-performing Instagram Reel: 556k views, 177 likes, 6 shares and 5 comments
Top-performing TikTok post: 23.1k views, 310 likes, 25 shares, 7 comments and 21 saves

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All Projects

Launch Campaign

kit: Kissing Balm

kit: came to us to launch Kissing Balm through paid creative.

Social Media Management

Global Ballooning

Elevating their social presence with high quality content.

Paid Advertising Management

Aluume

Aluume engaged us to increase conversions and reduce CPA.

Born Social acknowledges the Traditional Owners of the lands on which we create, the Wurundjeri people of the Kulin Nation, and acknowledges their continuing connection to land, waters and community. We pay our respects to the people, the cultures and the Elders past and present.

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