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Hoopla
Social Media Management
Service
Social
Industry
PROJECT OVERVIEW
Positioning Hoopla as Melbourne’s go-to family entertainment destination.
The BRIEF
To grow Hoopla's presence as Melbourne's go-to family entertainment destination by building an engaged online community that drives real-world bookings. We do this by creating content that speaks directly to parents: funny, relatable and always reflecting what makes Hoopla different.
The Client
Hoopla is Melbourne's ultimate family entertainment centre. Where the kids get bowling, playgrounds, arcade games and messy play and parents get proper meals, cocktails and a place to actually breathe. It's the first venue of its kind built with parents just as front of mind as the little ones. Because a great family day out shouldn't mean compromising on your own fun.
The Results
Hoopla's Instagram has gained 1.2K new followers while reaching over 221K accounts daily. On TikTok, the account has grown 173% in new followers and is already clocking 40.3K video views, a strong sign the content is landing with the right audience.
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