House of Dastan

Fragrance Campaign

Service

Content

Industry

Beauty & Wellness

PROJECT OVERVIEW

Luxury campaign content for a New York fragrance house, created for socials, digital and in-store signage across the US.

The BRIEF

House of Dastan came to us for campaign content that matched the craftsmanship of their fragrances. They needed a library of assets that could work across organic socials and digital, as well as signage in New York and across the USA.

The Client

House of Dastan is a luxury fragrance house blending Persian artistry with French perfumery. Founded by a brother and sister duo in New York, every scent is built around a story, with the name Dastan meaning "story" in Persian.

The Results

  • Editorial campaign stills featuring talent and hero product
  • Product still life content showcasing the full fragrance collection
  • HI-FI motion content for organic socials and digital
  • Campaign assets rolled out across signage in New York and the USA