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In Essense
Social Media Management
Service
Social
Industry
Beauty & Wellness
PROJECT OVERVIEW
Modernising IE’s digital identity through elevated, timeless content.
The BRIEF
We were tasked with modernising the digital identity of In Essence, shifting the brand toward a more premium, elevated aesthetic. Our partnership covers everything from launching New Product Developments (NPDs) to executing large-scale awareness campaigns and managing a high-performance Meta Ads strategy.
The Client
In Essence is Australia’s leading authority in aromatherapy, with a legacy spanning over 30 years in the wellness industry. As a pioneer of therapeutic grade essential oils, they are a household name known for blending ancient botanical science with modern holistic health across major retailers like Myer and David Jones.
Our partnership covers everything from launching New Product Developments (NPDs) to executing large-scale awareness campaigns and managing a high-performance Meta Ads strategy.
The Results
By combining a refined visual direction with targeted paid media, we successfully boosted brand visibility and commercial conversion.
- Total Reach: Over 3 Million people.
- Brand Impressions: 1.7 Million+ total views across channels.
- Engagement: Interacted with 20k+ unique accounts.
- ROAS: Average ROAS of x11.62 across key sales periods.
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