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Kmart
UGC & Influencer Management
Service
Content
Industry
Fashion & Retail
PROJECT OVERVIEW
Scalable gifted UGC for fashion and beauty content.
The Scope
The BRIEF
Kmart needed a scalable gifted UGC program to generate authentic, platform-native content across their fashion and beauty categories, for both social proofing and repurposing on their own channels.
The Client
Kmart is one of Australia's most loved retail brands, known for making stylish, affordable products accessible to everyday Australians. With a huge and engaged social following, their content needs to feel real, relatable and on-brand across womenswear, menswear, beauty and kidswear.
The Results
- 235 pieces of content delivered across Instagram and TikTok
- 300 creators engaged over the 12 month program
- 846k views generated across creator posts
- 6.24m views on Kmart's own channels from UGC reposts
- 98% delivery rate (235 of 240 scoped pieces)
- Kidswear was the top performing category by total views
- Beauty led in engagement efficiency
Have a
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