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Le Tan
Social Media Management
Service
Social
Industry
Beauty & Wellness
PROJECT OVERVIEW
Rebuild trust and modernise Le Tan’s Social Media platforms
The BRIEF
Rebuild trust, modernise the brand's relevance and grow a more diverse audience without losing the loyal following Le Tan had already built. We needed to develop a content strategy across four pillars, education, product focus, community and Le Tan Life, and brought it to life through story-led visuals, fast-hook Reels and relatable in-store content across Instagram.
The Client
Le Tan is an iconic Australian self-tan and suncare brand that has been keeping skin protected and glowing since 1977. Born under the Aussie sun and proudly Australian made and owned, Le Tan spans self-tan, SPF and skincare and is stocked across major retailers including Woolworths, Coles, Chemist Warehouse, Priceline and Big W.
The Results
Over the last six months, Le Tan's organic presence has seen significant growth across every key metric. Total daily reach climbed to 2.4 million, up 78%, while views hit 1.8 million, an 8% increase. Total interactions reached 9.9 thousand, up 12%, with 78.3% of all engagement driven organically.
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