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Oil Garden Hair & Scalp Range
Launch Campaign & Packaging Design
Service
Social
Industry
Beauty & Wellness
PROJECT OVERVIEW
This campaign captured their new Hair and Scalp Range.
The BRIEF
A full end-to-end build for Oil Garden's Rosemary Hair and Scalp range. From packaging design through to launch campaign, we were responsible for the complete creative output. Campaign creative, a visual system and toolkit, photography, hi-fi and lo-fi motion and launch assets built to work across retail, digital and social from day one.
The Client
Oil Garden is an Australian-made natural wellness brand rooted in the power of pure essential oils. Built on a philosophy of plant-based living, the brand spans aromatherapy, body care and haircare, and is stocked across major Australian retailers including Woolworths, Coles, Chemist Warehouse and Priceline.
The Results
Now live across Woolworths, Coles, Chemist Warehouse and Priceline. Creative spanning POS, OOH, digital display, BVOD, Spotify and social. Top organic content drove 3,917 views and 283 comments, with product Reels generating strong shares and reach without any paid support behind them.
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