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Romer Hotels
On-going Management
Service
Social
Industry
Travel & Tourism
PROJECT OVERVIEW
Launching a new hotel brand and its property channels across New York and Hawaii, from day one.
The BRIEF
Romer came to us to launch their brand on social from scratch. They needed a brand channel plus individual channels for each of their three properties, all with a strong, consistent look and feel that captured the Romer vibe and built a real community around each hotel.
The Client
Romer Neighborhood Hotels is a hotel group with properties across New York and Hawaii. Built around the idea of hotels for neighborhood meet ups, each property is designed to feel like a genuine part of its local community.
The Results
- Launched the Romer brand channel and property channels for all three properties in the brand's first year
- Grew the brand's Instagram following by 2K in 3 months with no paid support
- Reached a combined following of 15K in the first 12 months through organic social and non-paid influencer efforts
Have a
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