VAURA

Content Retainer

Service

Content

Industry

Health & Fitness

PROJECT OVERVIEW

Creating elevated, globally aligned Pilates-focused content.

The Scope

> Stills

The BRIEF

VAURA came to us to elevate their content through high-quality graphics, imagery and trend-driven video content that resonates with the Pilates girlies, while ensuring the assets could be used across their global locations. Through monthly shoots, we were able to bring that vision to life with content that feels both elevated and internationally aligned.

The Client

VAURA is a Sydney-born Pilates studio redefining the reformer experience on a global scale, with studios spanning Singapore, New York City, Texas, and Dubai. Known for their sleek aesthetic, high-energy classes and community-driven approach, VAURA has quickly built an international presence in the wellness space.

The Results

Consistent content that not only looks good, but delivers strong performance too. One standout example was their April Fool’s content piece, which got over 3.1 million views, proving the power of trend-driven, culturally relevant content.

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All Projects

Launch Campaign

kit: Kissing Balm

kit: came to us to launch Kissing Balm through paid creative.

Social Media Management

Global Ballooning

Elevating their social presence with high quality content.

Paid Advertising Management

Aluume

Aluume engaged us to increase conversions and reduce CPA.

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